Our newsletter is called Product for Engineers. It's owned by Andy.
Sent and managed via Substack, we put together an issue planning content for each installment of the newsletter. One person writes it and Andy edits and publishes it.
The newsletter is long-form, original copy, often based on blog posts we already wrote. It focuses on product and business lessons and information for engineers.
We are currently testing new advertising channels to drive subscriptions for this newsletter.
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We experimented with YouTube from November 2022 to July 2023, but have paused creation and publishing for now. We may try again in the future. Although videos were driving X00s of views each (some hit X000s), and we received some positive feedback, we didn't see an increase in signups, traffic, or mentions from the videos. For example, the video on why and how we use GitHub as our CMS got 3,000 views in 1 one week, but made no noticeable impact on signups. We also were starting to run out of…