Logos, brand, hedgehogs

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Want to add the PostHog badge to your website? (Did we mention free merch?)

If you're looking for the PostHog logo, you came to the right place. Please keep the logo intact. SVG is always preferred as it will infinitely scale with no quality loss.

(Images shown below have transparent backgrounds but appear here with a solid background color.)

PreviewNameVectorPNGPNG w/ padding*
Standard logoSVGPNG | PNG @2xPNG | PNG @2x
Dark logoSVGPNG | PNG @2xPNG | PNG @2x
Light logoSVGPNG | PNG @2xPNG | PNG @2x
LogomarkSVGPNG | PNG @2xPNG | PNG @2x

*PNGs with padding are useful when uploading the logo to a third-party service where there is limited control over padding/margin around the logo.

When using the logo on a dark background, use the white-only version of the logo. Never modify the colors in the logomark (like changing the hedgehog's eye color to white when using on a dark background).

The @2x version of PNGs are designed for hi-dpi (or "Retina") screens. When using the logo in third party services that support uploading multiple versions (standard and hi-dpi), please be sure to include the @2x logo as it will appear crisper on newer devices, tablets and high resolution mobile devices.

Important: We updated our logo in 2021. Please be sure to use the correct version. 👇🏼

Logo usage examples

If you have any questions or need clarification about which version to use, ask Cory, or reach out in our community page and we'll be happy to help.


We use Displaay's typeface called Matter SQ. (SQ = square dots)

Building for web

On posthog.com, we use the variable font version. This allows us to specify our own font weights, which we do for paragraph text.

Context: Matter Regular's weight is 430 and the next step up is Matter Medium at 570, so we use our own weight of 475 for paragraph text.

Developing locally

Fonts are hosted outside of our posthog.com GitHub repo (due to licensing reasons). To protect the font files, they are restricted to loading on posthog.com and are not currently used for local development. Contributors will see the system default font load in place of Matter.

Workaround for local development

Restricted to PostHog employees, it's possible to reference the font locally to see an exact replication of what will be published on posthog.com.

Layout.scss contains some commented out code which can be used, in conjunction with the variable webfont files (restricted to PostHog organization members). Here's how to use them:

  1. Download the webfont files from the zip above
  2. Extract the files and place them in /public/fonts
  3. In Layout.scss, comment out the src for both fonts with production (Cloudfront) URLs and uncomment the relative URLs.
  4. Optionally use .gitignore to keep the files locally without inadvertently checking them in

Note: When submitting a PR, be sure to revert changes made to Layout.scss

Designing on desktop

We use 4 cuts of Displaay's Matter SQ typeface (SQ stands for square dots):

  1. Bold (titles and section headers)
  2. Semibold (paragraphs accompanying headers and paragraph links)
  3. Regular & Regular Italic (paragraph text)

Note that Regular and Regular Italic are lighter than the font-weight we use on the web, so paragraph text in Figma mockups will look noticeably thinner than how it appears on posthog.com.

When designing ads or other content with non-paragraph text, use Semibold instead of Regular.

We have a handful of licenses for desktop use of Matter. Contact Cory if you need the desktop fonts (OTFs).

NameWeightSizeLetter spacingLine height
Paragraphs accompanying large headersSemibold20px-1%125%
p (small)Regular15px150%


We have two color schemes (light and dark mode), but primarily use light mode.

We use the same set of colors, and only swap out a couple hues depending on the color scheme.

Colors denoted with an asterisk (*) are the same between palettes.

NameLight modeDark mode
Text color (at 90% opacity) #151515 #EEEFE9
Background color #EEEFE9 #151515
Accent #E5E7E0 #2C2C2C
Dashed divider line #D0D1C9 #4B4B4B
Red* #F54E00
Yellow #DC9300 #F1A82C
Blue* #1D4AFF
LinksUse Red

Use opacity over more colors

When possible, use opacity to modify colors. This allows us to use fewer colors in our palette, which is light years easier when working with two color schemes.

Paragraph textrgba($value, 90%)
Linksrgba($value, 95%) (and semibold)
Links:hoverrgba($value, 100%) (and semibold)


We use Pitch for polished presentations (like when giving a talk). Read more about this in our communication guidelines.

Hedgehog library

For team members we keep all our currently approved hedgehogs in this Figma file. This enables us to look through the library of approved hogs, and to export them at required sizes without relying on the design team.

Here's how:

  1. Open the Figma file. You can manually browse, or use Cmd + F to search based on keywords such as 'happy', 'sad', or 'will smith'.
  2. Select the hog you want. If needed, adjust the size using the 'Frame' menu in the top of the right-hand sidebar.
  3. At the bottom of the right-hand sidebar, select the file type you need in the 'Export' menu, choose @2x, then select 'Export [filename]' to download the image.

If you can't find a suitable hog, you can request one from the design team.

Non-team members can find some of the most-used hogs to download on our press page.


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Art and branding request

Lottie , PostHog's in-house graphic designer, handles all requests for branding and artwork. She can help you with things like: Custom visuals for paid ad campaigns Blog and social media artwork New themed hedgehogs Custom CTAs and banners Branded merch Animated UI elements You can see what Lottie is working on via the Art & Brand Planning project board . To search through our current hedgehog assets library go to the Figma file and search for anything you need, all artwork has been tagged…

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