Support hero

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1. Support Hero

Every week, we assign one person to be the "Support Hero" per engineering team (alternative names "Secondary", "Support Sidekick", "Infra Hero", "Luigi"). If this is you this week, congratulations! Support hero is an intense but super fun week where you get to talk to a bunch of users, get the satisfaction of helping them out, and contribute to a lot of different parts of our system. Your first priority should be dealing with alerts or Sentry alerts are high priority. After that, it's responding to customer support requests. Depending on how busy the week is you can do some feature work too.


You should work your 'normal' hours during this week. There will likely be more issues than you'll have time to fix so be sure to prioritise. If there's an important and urgent issue near the end of your day, hand it off to someone on the other side of the Atlantic.

If you are planning on taking a day off or you won't be available, please find someone to swap with and update the rotation on PagerDuty. Be sure to schedule an override for both swaps and do not alter the rotation order to avoid affecting other members.



There are a couple of channels that customer requests come in so make sure you keep an eye on all of them (in order of priority):

  • Zendesk - look for the dedicated folder for your team. If new tickets are created, then a slack notification will be sent also to your team's dedicated support channel.
  • PostHog Users' Slack, specifically #community and #general or elsewhere should be redirected to using the bug button within the app, which provides us with all the context and helps triage. We do not commit to providing support through Slack, and should suggest users who prefer this channel ask @Max-AI as a first port of call.
  • Sentry issues, either directly or in #sentry in our main Slack.


As an engineer, when a question comes in your first instinct is to give them an answer as quickly as possible. That means we often forget pleasantries, or will ignore a question until we've found the answer. Hence the following guidelines:

  • Always respond to a question within a reasonable timeframe during your working day (<15 minutes is great, <1 hour is okay, anything over a day is too late)
    • If you're ready to look into the issue and you think it might take a while/require a fix, just mention that and say you'll get back to them
    • If you have no idea how to answer or fix their issue, @mention someone who does
  • Start your response with Hey [insert name], ... and make sure you're polite, not everyone you talk to is an engineer and as accepting of terse messages
    • If it's an email, make sure you format your message as an email and only send a single message, not multiple
  • Follow up!
  • Housekeeping. Once a customer issue/question has been addressed, close the ticket on Zendesk or Unthread to make it easy to identify outstanding conversations.

Prioritizing requests

As a business we need to ensure we are focusing support on our paying customers, as such this is the prioritization order you should apply as Support Hero. At the end of your rotation you need to ensure that any items in 1-4 are resolved or passed to the next Support Hero as a minimum.

  1. Any requests where you are tagged by the Customer Success team in a dedicated slack channel as there will be some urgency needed
  2. Open Zendesk tickets for your team that have high priority (high-paying customers)
  3. Open Zendesk tickets for your team that have normal priority (paying customers)
  4. Community questions
  5. Open Zendesk tickets for your team that have low priority (non-paying users)

Support for self-hosted users

It's fine to politely direct users to the docs for self-serve open-source support and ask them to file a GitHub issue if they believe something is broken in the docs or deployment setup. We do not otherwise provide support for self-hosted PostHog.

How to help customers

  • The reason it's so great to have engineers do support is that you can actually help customers solve their issues, rather than just escalating it. Hence you should aim to go deep and actually solve people's issues, whether that involves going deep on our functionality or spending half a day writing a PR to fix someone's issue
  • On, you can log in as a user to help debug their issues.
    • Do this by going to, finding the relevant user and clicking 'log in as them'
    • To go back to your old user, just log out
    • If they have asked for help it is safe to assume they've given permission for you to log in as them.
    • You can also check to see sentry errors tied to the user via the user.username parameter for e.g. for
  • When trying to debug an issue with a customer and it's not immediately obvious, it's usually much faster to do a video call. You also tend to get other useful product feedback.
  • Sometimes questions will have been asked earlier in the User's Slack so it's worth searching through that if you're not sure.

Reviewing new apps

From time to time, customers will request to get their apps added to PostHog Cloud, based on this tutorial. When this happens, do the following:

  1. Review the app: check it doesn't do anything dangerous, like making an arbitrary number of requests, or attempt to DDOS some server.
  2. Ensure it has a logo.png file
  3. Fork their GitHub project
  4. Add the forked project to our Integrations Repository
  5. Tell the marketing team about this new integration
  6. Install it on Cloud, and make it global

Updating existing apps

  1. Open a PR against our forked version of the plugin with the new changes (syncing from the main repo).
  2. Review the code changes and merge the PR. Look out for:
  • Proper error handling (plugin emits RetryError when relevant, instead of throwing unhandled exceptions)
  • Proper use of resources (bounded memory and CPU usage, external requests kept to a minimum)
  • Good security practices (the plugin cannot be used to DDoS some server)
  • Unit testing coverage when possible
  1. Update the app in our Cloud instances via the Browse Apps page, both on prod-eu and prod-us. You need instance staff permissions to do this.


We use Zendesk Support as our internal platform to manage support tickets. This ensures that we don't miss anyone, especially when their request is passed from one person to another at PostHog, or if they message us over the weekend.

Zendesk allows us to manage all our customer conversations in one place and reply through Slack or email. We also use Halp.

Zendesk will get populated with new issues from people outside the PostHog organization on the posthog and repos, and also community questions. These tickets will come with links to the issue or the question posted in the community so you can answer them in the appropriate platform, rather than on Zendesk itself.

How to access Zendesk

You can access the app via

The first time you sign into Zendesk, please make sure you include your name and profile picture so our users know who they are chatting to!

How to use Zendesk

You’ll spend most of your time in the Views pane, where you’ll find all tickets divided into different lists depending on who they are assigned to, and whether they have been solved or not.


  • If need more information from the customer to solve the issue, respond and mark as pending.
  • If you think you solved the issue mark as solved (if they reply it will re-open and it's easier for everyone if there's less open tickets around).
  • Provide actionable information as Note (e.g. links to internal slack threads, partial investigation, ...)
  • Low priority tickets don't send emails to the requester and can be viewed in aggregation and closed without a public reply. High and normal priority tickets send an email about a helpdesk ticket being created, so we should respond publicly there.


Our Customer Success team uses Unthread to track the resolution of threads in Slack connect channels with our high priority customers. By default, threads are assigned to the CS person who owns the relationship with the customer. If they need Support Hero assistance they will create a Zendesk ticket for the team.

Using Unthread

  • The Slack Unthread app will notify you if a conversation is assigned to you with a link to the relevant Slack thread.

  • You can also see conversations which have been assigned to you in the Unthread app Home page.

  • You can close a conversation by using the context menu either in the Unthread app Home page or the More Actions context menu in the Slack thread itself. Adding a ✅ reaction to a thread will also mark it as closed (👀 will move it to in progress)

  • You can also re-assign the conversation in the same way if you need (for example) a secondary person to take over.

  • If you want to have an internal discussion about the thread away from the customer channel you can post a thread to the triage channel (currently #team-customer-success).

  • Try and close conversations once resolved, so we can track MTTR for our high priority customers.

Community questions

At the end of every page in the docs and handbook is a form where visitors can ask questions about the content of that page. (These questions also appear in the relevant category in the PostHog community.)

Community questions appear in Zendesk.

Answering questions

When a question is posted, it'll appear in Zendesk with a direct link to the question. A notification is also sent to the #community-questions channel in Slack. (You can also receive notifications about specific topics in your own small team's Slack channel. Ask the Website & Docs team for help in setting this up if you like.)

You can answer a question directly on the page where it was asked. When a reply is posted, the person who asked the question will receive an email notification. (Important: Don't reply to community questions directly from Zendesk.)

The first time you answer a question, you'll need to create a community account. (You'll be prompted to do this after answering a question, as posting/responding requires authentication.)

Ask in #team-website-and-docs to be upgraded to a moderator. This will also give you access to moderator controls available for each question.

Note: The community currently uses a separate authentication system from PostHog Cloud. There are plans to support other types of authentication so a visitor doesn't have to create a separate account for asking questions.


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