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Sales overview

Last updated: Mar 29, 2022

On this page

  • Strategy
  • Target customer for self-hosting
  • Our values

This section of the Handbook covers customers who are interested in our self-hosted Scale or Enterprise plans specifically. We also have detailed guidance on how to manage sales day-to-day under Sales Operations and CRM.

Strategy

We currently follow a 100% inbound sales model - our approach to product-led growth means that we do not do outbound sales or cold outreach.

Our primary commercial focus is on customer success, not pushing sales through. We work with a smaller number of leads, but we know that the leads we receive are already pre-qualified and genuinely interested in potentially using PostHog.

Target customer for self-hosting

We believe that Scale has the greatest value for the following type of PostHog customer:

  • Technical - engineers or technical product managers
  • Mid- to high-volume - likely 1m+ monthly events
  • Strong desire to self-host - devtools, privacy needs, or brand needs

In addition, customers looking at the Enterprise plan will:

  • Be high-volume - at a minimum over 10m monthly events
  • Want to login via their enterprise SSO for compliance reasons
  • Need a strong project permissions model
  • Require enterprise-level support in the deployment and running of PostHog

Our values

  • No sales-y talk - we are direct, open and honest with customers. We share as much as possible publicly, rather than hiding it behind a mandatory demo call. We are honest when we don't know the answer, or if we're not sure that PostHog is the right solution for a customer.
  • Speed - we are frighteningly responsive. If a customer is in a rush, we do our best to work at their pace. We are clear about expectations, and do not promise what we cannot deliver to close a deal.
  • Engineers helping engineers - there is nothing more frustrating than talking to a salesperson who can't give you all the answers. We keep 'let me find out from the team' to an absolute minimum.

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Sales operations

Overview This page outlines how we manage customers, specifically those who are interested in our Scale or Enterprise plans. Our Cloud plan is generally self-serve, although we may direct customers to sign up for a Cloud account after an initial demo based on their requirements. If you are looking for guidance on how to manage customers in HubSpot specifically, visit our CRM page . Process Customer will either: Book a demo directly on our calendar via our pricing page Fill in the contact form…

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Authors

  • Simon Fisher
    Simon Fisher
  • Charles Cook
    Charles Cook

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