Product analytics
Contents
Product analytics helps you understand how people use your product. Use the events you capture to explore adoption, conversion, and retention with trends, funnels, paths, stickiness, and lifecycle insights. Save insights to dashboards, share them, and set alerts when metrics change.
Product analytics uses the same events, persons, and properties as the rest of PostHog. You can investigate a change in an insight with related session replays, see which feature flags users saw, or measure the results of an experiment.
Where you can use it
Build and explore insights in the PostHog web app, query the same data from an MCP client, or use the API in your own tools.
PostHog Web
Build insights, assemble dashboards, share them, and set alerts on the numbers that matter.
Build insights →PostHog MCP
Run trends, funnels, retention, and SQL queries from any MCP client or AI editor.
Run queries →Where its data comes from
Product analytics runs on the events your product sends to PostHog and the persons and properties attached to them. Get those right and every insight downstream gets easier.
Events
Custom events you capture from any SDK, each with the properties you attach to them.
Capture events →Autocapture
Pageviews, clicks, and form submissions captured for you, so you have data before you instrument.
Set up autocapture →Persons and identity
Link anonymous and logged-in activity to one person so funnels and retention count real users.
Identify users →Person and group properties
Plan, role, company, and anything else you set – the dimensions you break every insight down by.
Set person properties →