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  • Self-driving product
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  • Why PostHog?
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Product Analytics
Overview
Getting started
Start here
Installation
Capturing events
Schema management
Creating insights
Identifying users
Setting person properties
Group analytics
Concepts
Trends
Funnels
Dashboards
User paths
Path cleaning
Stickiness
Correlation analysis
Retention
Lifecycle
SQL
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Getting started

Product analytics

Learn how to use product analytics to understand your users.

Installation guide

Questions? Ask PostHog AI.

It's easier than reading through 1762 pages of documentation.

Resources

Real-world use cases to get you started

  • Guide

    The complete guide to event tracking

    Set up your analytics foundation

  • Guide

    Track performance marketing

    Optimize ads and marketing channels

  • Guide

    Reduce churn

    The bread and butter of long-term growth

  • Guide

    Track new and returning users

    Build cohorts and compare users

  • Guide

    Identify and analyze power users

    Find and understand your most engaged users

  • Guide

    Calculate DAU/MAU ratio

    Popular engagement metrics that measure stickiness

Explore guides

Community questions