Owned by Content
| Individual owner | |
|---|---|
| Alternative guides | Andy |
| AI integrations | Lior |
| Docs & tutorials | See docs ownership |
| Influencer sponsorships | Ian |
| Marketing dashboards | Andy |
| Newsletter | Ian & Andy |
| Newsletter sponsorships | Ian |
| SEO (general / technical) | Andy |
| SEO landing pages | Andy |
| Social media | Andy |
| Product comparisons | Andy |
| Video | Alex |
| Where people hear about us | Andy |
Owned by Brand & Vibes
| Individual owner | |
|---|---|
| Case studies | Joe |
| Changelog | Joe |
| Emailing customers | Joe |
| Events | Daniel |
| Incident response | Joe |
| In-app notifications | Joe |
| Onboarding emails | Joe |
| Partnerships | Joe |
| Product announcements | Joe |
| Reward packages | Joe |
| Startup program | Joe |
| YC batch engagement | Joe |
| Art requests / hedgehogs | Lottie |
| Community features | Cory & Eli |
| Docs layout and navigation | Cory & Eli |
| Homepage | Cory & Eli |
| Merch store frontend | Cory & Eli |
| Merch store backend | Eli |
| Merch design | Lottie |
| Merch promotion | Lottie |
| Merch stock / shipping | Kendall |
| Max AI | Cory & Eli |
| Pricing page | Cory & Eli |
| Product page design | Cory & Eli |
| Team member profile pics | Lottie |
| Website backend | Eli |
| Website search | Eli |
Owned by other teams (who help marketing out)
| | Individual owner | | Growth review | Brian | | Paid ads strategy and messaging | Brian | | Paid ads design | Brian | | Paid ads operations | Brian | | Paid ads performance | Brian |