Marketing ownership

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Owned by Content & Docs

 Individual owner
Alternative guidesAndy
AI integrationsLior
Docs & tutorialsSee docs ownership
Influencer sponsorshipsIan
Marketing dashboardsAndy
NewsletterIan & Andy
Newsletter sponsorshipsIan
SEO (general / technical)Andy
SEO landing pagesAndy
Social mediaAndy
Product comparisonsAndy
Where people hear about usAndy

Owned by Comms

 Individual owner
Art requests / hedgehogsLottie
Case studiesJoe
ChangelogJoe
Emailing customersJoe
EventsJoe
Growth reviewBrian
Incident responseJoe
In-app notificationsJoe
Onboarding emailsJoe
Paid ads strategy and messagingBrian
Paid ads designBrian
Paid ads operationsBrian
Paid ads performanceBrian
PartnershipsJoe
Product announcementsJoe
Reward packagesJoe
Startup programJoe
YC batch engagementJoe

Owned by Website & Vibes

 Individual owner
Community featuresCory & Eli
Docs layout and navigationCory & Eli
HomepageCory & Eli
Merch store frontendCory & Eli
Merch store backendEli
Merch designLottie
Merch promotionLottie
Merch stock / shippingKendall
Max AICory & Eli
Pricing pageCory & Eli
Product page designCory & Eli
Team member profile picsLottie
Website backendEli
Website searchEli

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Value proposition

PostHog's main value proposition, outlined below, is structured like a story: The proposition we make (e.g. Have more fun at the arcade ) The challenge before PostHog (e.g. Most arcade games are for one player ) The experience of this challenge (e.g. It's not fun to play on your own ) The solution PostHog offers (e.g. Our arcade game has a two-player mode ) The result of the solution (e.g. You'll have twice as much fun ) An all-in-one platform for product engineers PostHog…

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