Marketing ownership

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Owned by Content & Docs

 Individual owner
Alternative guidesAndy
AI integrationsLior
Docs & tutorialsSee docs ownership
Influencer sponsorshipsIan
Marketing dashboardsAndy
NewsletterIan & Andy
Newsletter sponsorshipsIan
SEO (general / technical)Andy
SEO landing pagesAndy
Social mediaAndy
Product comparisonsAndy
Where people hear about usAndy

Owned by Comms

 Individual owner
Case studiesJoe
ChangelogJoe
Emailing customersJoe
EventsDaniel
Growth reviewBrian
Incident responseJoe
In-app notificationsJoe
Onboarding emailsJoe
Paid ads strategy and messagingBrian
Paid ads designBrian
Paid ads operationsBrian
Paid ads performanceBrian
PartnershipsJoe
Product announcementsJoe
Reward packagesJoe
Startup programJoe
YC batch engagementJoe

Owned by Website & Vibes

 Individual owner
Art requests / hedgehogsLottie
Community featuresCory & Eli
Docs layout and navigationCory & Eli
HomepageCory & Eli
Merch store frontendCory & Eli
Merch store backendEli
Merch designLottie
Merch promotionLottie
Merch stock / shippingKendall
Max AICory & Eli
Pricing pageCory & Eli
Product page designCory & Eli
Team member profile picsLottie
Website backendEli
Website searchEli

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Sponsorship

We do three types of sponsorships - commercial, charitable, and open source. Measuring attribution directly is basically impossible with sponsorship activities, so we try hard to make sure we are targeting the right channels by validating opportunities properly first. We like to make sure their target audience is in our ICP and test with smaller amounts when possible. Commercial sponsorship Our current objectives with commercial sponsorships are to: Drive subscriptions to our newsletter…

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