Work in progress

Objective 1: Finish the UI redesign Motivation: Every tab in the core tracing product should help users find issues with their AI agents and features. The redesign will make these tabs more useful and provide a consistent…

Q3 2026 objectives Goal: Ship the first version of the replay vision / self-driving model Components: Data labeling suite Session replay text renderer Write data prep pipeline Build the sampling pipeline Train the Replay encoder model Train the end…

Q3 2026 Objectives APM in GA Ship Metrics + Tracing and have paying customers All 3 should feel like complete products, not obvious missing basic features that competitors have Product autonomy Headless usage is a (or the?) typical way to use the…

Q3 2026 Objective 1: Make HogQL-backed data exportable Motivation Enables a lot, if not all, products to be data sources of batch exports Any dashboards, effectively replacing CSV exports (and offering ANY format exports) Any warehouse views And more…

Q3 2026 objectives This quarter, we want to buy back time early, then spend that time on the billing work most tied to company goals. Alongside that, we will actively work on longer-term changes that will make future work easier. The goals here are…

PostHog Desktop: determine what the world looks like a year from now, have a point of view, and work towards it (Tim and James) Better understand our costs, growth levers, and pricing on our core products Built a growth model for the…

Q3 2026 objectives These are the primary goals the team is prioritizing this quarter. Owner: Rationale: Conferences are (still) wasteful; the weird, owned, curated format is the way we win (with weird). Things we could do: Test 3 formats Pitch our…

Q3 2026 objectives 🧬 Cell-based architecture - (Driver: ) Large customers can break smaller ones, the blast radius is huge, and changes are hard to test. Splitting things up and isolating them lets us manage all of this far better. What we'll ship…

Goal 1: Improve SDK observability and diagnostics (Driver: ) Benchmark SDK performance Build dashboards to monitor SDK health and performance Capture diagnostic events to investigate SDK issues Add remote configuration support for…

Q3 2026 Goals 🧱 Nail baseline infra creation - Driver: Terraform is our foundation but keeps growing without standards. Opinionated, versioned modules that can't go wrong, with our standards built in and integrated with the golden chart and The…

Q3 2026 Goals 🚀 Deployments – make them a real product – Driver: Treat Deployments like a real product. Make it easy to deploy apps, know the status of deployments, integrate with agents, and actually make the deployment process a first-class…

Objective 1: Fix the docs A new user can tell what Support and the agent do, how Support works with the rest of PostHog, and what Business Knowledge is. KR1: Docs explain Support and the Support Agent, including how Support works…

Q3 2026 Goals Hit CSM Net Revenue Retention (NRR) of 110% using quarterly comparison method (CSMs) Hit and track all team revenue goals (Dana) Replace myself with Claude PostHog is investing heavily in AI tooling and an MCP first approach. To be a…

Q3 2026 Goals Hit CSM Net Revenue Retention (NRR) of 110% using quarterly comparison method (CSMs) Hit and track all team revenue goals (Phil) Build a shared CS and Sales context brain for customer accounts My primary goal for Q3 is get rich and…

Q3 2026 objectives Objective 1: Semantic layer (owner: Thiago) Motivation: We are increasingly hearing about inconsistency issues when an agent writes a query or an insight based on its assumptions around a definition. Same problem of "what's the…

Q3 2026 objectives Objective 1: Make notebooks the default way to analyze data Owner: Sinan Motivation: Notebooks are the clearest future surface for persistent, AI-assisted analysis. We have the foundation; this quarter should make them usable…

Q3 2026 objectives Rationale: Every product we used to run ads for is now a tool that ladders up into self-driving, so every dollar we spend should be doing two jobs at once, building awareness of self-driving and increasing eagerness to try and…

Q3 2026 Objectives North star: make shipping 10,000 PRs a month easy. Agents will write most of the code, so the quarter is about hardening the loop that makes that volume work: write → verify → review/merge → measure. Write: local dev loop…

These are the primary goals the team is prioritizing this quarter. Goals for PMMs can provide an extra level of focus or to define a specific initiative beyond the business-as-usual work that comes from covering a specific product…

Business as usual A high-quality newsletter every two weeks - Social posts every day and amplifying employee accounts - Social handbook Owner: Motivation: Honeymoon period is almost over. I've gotta calcify a few ideas and best practices, and…

Q3 2026 Objectives Onboarding - Setup & configuration - (Driver: ) Error Tracking is only useful when it is configured correctly. We want the Wizard to become the guided setup path that makes onboarding simpler, faster, and harder to get wrong…

Self-driving experiment loop (TBD) We start with the health layer (below) so self-driving has good inputs. The self-driving offsite may bring architectural changes, so we wait for that context before we pick the self-driving…

Q3 2026 Objectives Real-time cohorts — This is our most-requested feature. Dynamic cohorts today are computed on a delay, which makes them useless for real-time targeting decisions like "user did X in the last 5 minutes." If we can make cohort…

Objective : Ramp the team, scale the FDE function Q4 2026 Goals Define migrations with TAE and TAM Define packages, playbook and framework on how to migrate from another platform onto PostHog, covering mainly product analytics (primary) and feature…

Heidi Berton Updating old assets Motivation: We're relaunching the website already, so let's make sure there's no artifacts of our out of date design to muddy the future. What we'll ship: New illustrations anywhere there are old ones, plus add them…

These are the primary goals the team is prioritizing this quarter. Rationale: As an agent, it is hard to sign up, to implement PostHog correctly, and to know what to do with it. Things we could do: Make the wizard's headless mode…

Q3 2026 Objectives Lead Gateway - (Driver: ) Build a single source for lead tasks that get routed to Sales Teams to consistently enrich and score product led signals in order to improve qualification and win rates. What we'll ship: REST Webhook…

Q3 2026 objectives Scale PersonHog for person property updates Person property updates are the next bottleneck to prepare for scale, and PersonHog should own them end to end. Ship the person property update service to handle all person property…

Q3 2026 objectives Objective 1: 10 stans on the PostHog beta What we'll ship: Pricing estimate rolled out for customers to see Ingress Backfills Warehouse sources UI in the PostHog app External documentation Documentation on tooling support Usage…

Last quarter we launched and started building self-driving on our own server. This quarter is about closing the loop: turning what agents and customers tell us into fixes, getting more teams onto the product, and getting ready for…

Hit or exceed individual quota targets (All TAEs) Hit or exceed team quota target (Alex) Build and maintain our first-class, fully ”self-driving” integrated PostHog demo project (HogShop) (Seb). Publish a process for mapping an organization and…

Objective : Build an awesome Onboarding team and create a great onboarding experience for our users Q4 2026 Goals Hit Onboarding Specialist Logo Retention of 90% (team) Move onboarding off Vitally and onto Customer Analytics and Workflows by 1…

Finance Driver: Motivation: The EY FY2025 audit is eating 80% of capacity and surfacing every shortcut taken in the years past. Closing it with lessons learned unlocks the team to build forward. What we'll ship: Complete remaining PBC…

Yasen ReBAC v2 Approval flows rewrite Expand MCP with features that are currently not covered e.g. notifications, change requests Explore MCP apps Elicitations using latest MCP SDK “Forbid members from joining other orgs” feature…

Make PostHog web simple again Interview users in our ideal customer profile (ICP). Define what "simple" means for these users. Do not optimize for every user. Understand and improve PostHog Desktop Interview PostHog Desktop users…

Q3 2026 objectives MCP/Wizard improvements and Slack bot How it's displayed across harnesses and agents Make product analytics easier and more useful to access from Claude Code, Slack, etc. AI knows when to use a runner rather than one-shotting SQL…

Hit quota targets (All TAMs) Hit the overall team revenue goal (Landon, Ben) Product led leads 2.0 - pre-enriched lead with clear talking points and research ready for the TAM to act on. Better automations with regards to reminders, cadence and…

Hit quota targets (All TAMs) Hit the overall team revenue goal (Tyler, Ben) Make sure users know who their TAM is and how to work with them regardless of whether the user is primarily interacting with PostHog via UI, MCP, or PostHog AI (Sachin…

Q3 2026 objectives Improve AI query writing Measure how performant and correct AI queries are Improve the AI context when writing HogQL Monitor query regressions across internal teams Set up automation that monitors PRs into the PostHog repo…

🔬 Goal 1: Refine the core of Replay Vision Use labeled recording data from AI research to track changes in observation quality Trigger observations programmatically Build effective scanner creation flows 🌍 Goal 2: Replay Vision everywhere, but…

Q3 2026 goals These goals are intentionally vague to avoid disclosing sensitive information. Automate routine security work Triage vulnerabilities and threat alerts with minimal human intervention Improved application secrets management Secrets that…

Our Q4 priority is to make Self-Driving's research valuable enough that customers return to it: surface important findings, help people act through PostHog or their own agents, and verify the impact. Make Self-Driving easy to start and…

Q3 2026 The big shift this quarter is the switchover from Zendesk to conversations, so every goal below assumes we are working in conversations. SLA attainment will be harder to measure and easy to let slip, so our overriding aim is to protect the…

Q3 2026 goals What we'll ship: Multiplayer agent sessions, channels, thread, generative UI and artifacts as one unified product. Some features will still carry a beta label. What we'll ship: Usage-based billing on token and compute costs, plus…

Q3 Quarterly Goals Drivers: Coua, Ellie, Julia, Mark, Rune, Zbynek Motivation: Meeting our hiring goals will enable our small teams to get one step closer to achieving their objectives, helping the company continue to grow. We'll know we're…

Mission for 2026 A successful YouTube channel. Success means momentum. Momentum means a predictable publishing schedule of videos that fit our audience and brand, thousands of views per video, and a strong understanding of what works. Video that…

Objective: Build the features data engineers expect (Daniel) Key Results: Ship SCD2 tables so users can see how a record changed over time. Add governance features that give data teams control over who can see what. Support PrivateLink and the other…

Q3 2026 objectives These are the primary goals the team is prioritizing this quarter. Rework the product based on last quarter's feedback and PMF investigation, and ship a new onboarding so setup is self-serve Ship organic insights: Google Search…

Missions for 2026 This means agentic integration for multiple products across multiple frameworks. This also means support for additional “skills” like migrations and troubleshooting. Ultimately, the Wizard closes the gap between curiosity and real…