Work in progress
Every quarter, each PostHog team sets goals using our HOGS process. Goals are owned by team leads, reviewed in all-hands, and refreshed each quarter. Click any team below to see their current goals.
Do everything in the Query Performance mega-issue Iterate on schema validation Schema in code Versioning 99.9% uptime for alerts, subscriptions, exports, and query service Improve query cache stability Move to its own redis…
1: Export anything anywhere Motivation Users frequently request new destinations covered by CDP. Users frequently request exporting of transformed and/or joined data, which can be achieved via a data warehouse materialized view…
Implement and switch to the new revenue model (eng leads: , , revops lead: ) New model implemented, understood and trusted across the team, and easy to work with Differences vs old model expected and explained All internal…
Nail outbound hiring (Tim) Hit our ARR target (Tim) Increase quality bar across the product (Tim) For platform teams, hit 99.99% uptime For product teams, your product does not feel painful to use (Raquel) Make PostHog’s positioning…
Data Team's Mission at PostHog Data Team's mission is to provide a storage and query engine that meets these requirements: Continue to meet the needs of the product today now and in the future Maintain and optimize our current ClickHouse deployment…
Goal 1: Replay cost control - parity tracker issue - (Driver: ) Programmatically start and stop recordings (React Native and Flutter) Min. recording duration (SDKs TBD) Sampling rate (SDKs TBD) Event triggers (SDKs TBD) Goal…
Objective 1: Dogfood the support product at PostHog Start handling PostHog support tickets in our own product alongside Zendesk. KR1: Our support product shows all the same information as Zendesk tickets (messages, metadata…
Who: , Team analytics platform PostHog employees currently prefer other tools for customer lookup because our own customer lists are too slow. This is a non-negotiable enabler for everything else. What we'll ship: Diagnose query performance issues…
Hit CSM Net Revenue Retention (NRR) of 120% (CSMs) Hit and track all team revenue goals (Dana) This quarter we're focused on evolving from a generally helpful human to a strategic human for our customers – through deeper industry…
Q2 2026 objectives Objective 1 Source control on models Transitioning from rapid iteration in app to guarded, PR'd changes against a GitHub repo must be smooth We will also provide a CLI to improve the local dev experience for data engineers…
Objective: Build actual BI tooling Key Results: Clean up the SQL editor design and flakiness Connect directly to postgres databases Easier schema viewer and graph builder Add at least 3 new graph types Objective: Arm ducks with tools Key Results…
Paid ads (Brian) Generate at least 40 signups who enter a credit card per week Proper analytics that let us know what ads are performing and why A full remarketing funnel that allows us to cross-sell our products and introduce our…
Enable the creation of modern, fully isolated products with CI tests completing in approximately 5 minutes Establish Bazel and a scalable, well-defined product structure Clarify and standardize type usage , including clear…
Missions for 2026 This means automatic integration for multiple products across multiple frameworks. This also means support for additional “skills” like migrations and troubleshooting. Ultimately, the Wizard closes the gap between curiosity and real…
Nail the content growth review Owner: Natalia Amorim Motivation: The foundation exists, but we need this to be a real, recurring ritual that actually shapes what we do. What we'll ship: Monthly Content Growth Review on a locked-in cadence…
Alerting - Spikes & Digest (Driver: ) Define how we calculate a spike and what are the controls Add 'Issue Spiked' trigger in alerting Add ability to snooze issues from alerting Create weekly digest (warnings, resolved…
This quarter we’re focused on making experiments faster, clearer, and easier to work with by improving performance and results loading, and fixing rough edges in how experiments work. We’re also expanding data and replay support…
This quarter we're focused on finishing what we started, shipping high-impact new features, and deeply understanding our users. We're baking the half-baked, building the things our users want (and that our competition doesn't…
This quarter we're focused on reliability, performance, and cleaning house. No incidents, sub-100ms P99, and deleting legacy code that's holding us back. Short-mid term reliability focus — Goal: No incidents. Isolated flags…
Integrations GA launch 1 integration with an AI partner + 1 new AI partner integration Finish Vercel integration and have PostHog included in the Feature Flags integration page Stretch: have PostHog and Vercel more tightly…
🛤️ Golden path for Terraform/Terragrunt - Drivers: Establish and apply a golden path for terraform/terragrunt in our infra-repo. Clean up terragrunt across all accounts and tackle root account cleanup. 🚀 The Application™ - effortless app…
Fence off non-ingestion services from persons DB In order to have a single point of reference for all persons DB access so that any future changes to the underlying storage are seamless to the users. Persons Read API for all non…
These are the primary goals the team is prioritizing this quarter. Target our events to product engineers (Daniel Z) Rationale: We know what works, now we need to double down. Things we could do: Launch new event series. Product…
Goal 1: Feature GA Releases Description : Move several features currently in alpha/beta to general availability. What we will ship : Evaluations to GA - online LLM-as-a-Judge evaluations for measuring AI output quality Prompts to…
Have happy paying customers Motivation: Validate PMF - users want to pay for the service we provide, they aren’t just messing around with a free beta Billing integration GA Launch (finalise retention, pricing, start charging etc…
This team hasn't set goals yet.
These are the primary goals the team is prioritizing this quarter. Rationale: A more cohesive story here will help everyone. Things we could do: Land the repositioning. Support the DS team. Hire a Stack PMM. We'll know we're…
Hit or exceed individual quota targets (All TAEs) Hit or exceed team quota target (Ben) Shift TAE outbounding to high potential accounts and work to support our founding BDR (Ben) Close as won at least one outbound opportunity, team-wide (All TAEs…
Objective : Build an awesome Onboarding team Q1 2026 Goals Hit Onboarding Specialist Logo Retention of 90% (Team) Research & Process Playbook for leading onboarding conversations and identifying cross-product adoption opportunities (Magda) Data…
Finance Collaborate with Billing to roll out usage based billing for revenue recognition Ramp up new hire and take over accounting from Fondo Move from Quickbooks to Campfire Create our internal accounting policies & procedures and begin…
Q2 2026 objectives Yasen Platform features data as inputs to AI tools Expose Metalytics to select orgs as part of the sales toolkit Guest mode - allow orgs to share a specific object with a user and nothing else Explore platform addons midpoint…
Q4 2025 Objectives Build a new “Search / Command palette / Shortcuts / New tab” experience Move project tree files into the “new tab” Search can access everything and will replace the existing command palette Integrate directly with Max PostHog doesn…
🏆 Background agents (ultimate goal) Background agents Implement the report: plan, implement, and push it Settings for product autonomy Automatic instrumentation of PRs: Background & PostHog Code Connect sandboxed agents to PostHog…
Sense of winning / losing Winning feels like: PostHog Code has real external users giving fast feedback, the core loop is obviously valuable, and reliability is no longer a blocker to feedback. We're shipping quickly on top of stable…
Data warehouse support in all insights Funnel aggregation on a per step basis (might be necessary for supporting common DHW use cases) Allow multiple conversions per user in a funnel insight AI analysis 2.0 Costing Rolled out for…
Hit quota targets (All TAMs) Hit the overall team revenue goal (Landon, Tyler, Simon) Develop the value pitch and the customer journey narrative for better consulting (Scott) Cost and margins calculator on a per-customer basis (Tyler) Document a…
This team hasn't set goals yet.
🚀 Goal 1: Get Hayne rocketing It's great to have Hayne on the team, let's make the time and priority to make it a success! 👀 Goal 2: Make Replay low-maintenance 🔧 Clean up legacy features and finish outstanding migrations from old to new Move…
1: Signals & Tasks APIs (for app + Array consumption) What we’ll ship: Scheduled summarization creating signal groups, which are then turned into tasks (Alex) Way to schedule summarization: (Alex) let user provide golden paths…
Get SDK Doctor out of beta and leveled-up Owner: Rationale: Officially moving SDK doctor out of beta and into general availability will help our customers trust SDK Doctor for staying up to date with the latest version of our SDKs. Further…
🎨 Goal 1: Survey Platform UX Simplification Why: The current survey creation flow is complex. We need to simplify it by organizing surveys by purpose and use case. Who: Restructure the surveys experience around specific survey types and use cases…
We do not expect to make all these hires in Q1 - the low ones in particular are more of a stretch goal. We expect to make about ~50 hires in Q1 in total. High Digital Illustrator - Coua Technical Account Manager Coua/Julia Technical Customer Success…
Objective: Improve pipeline stability and reliability (Estefania) Key Results: Error handling Support tooling / making support shifts lighter DuckDB/ducklake investigation Logging (ingest logs to users own PostHog instance?) Objective: Add warehouse…
Performance Fix the current slowests paths (long date ranges, conversion goals) Ship smart cache warming for Web Analytics for all projects Optimize queries to use Sessions on Events/Sessions v3 Reuse intermediate query results…
This team hasn't set goals yet.
Q2 2026 Objectives Fit into product autonomy (Champion: Dan) Solve the blockers for autonomous workflows by ensuring compatibility with LLM agents. What we’ll ship: PostHog AI can reliably create and iterate on workflows and email designs via multi…
Mission for 2026 We own video production 100% end-to-end. This means having limited dependencies on other teams for scripts, animation, thumbnails, or any other elements required to ship video projects. This doesn't mean we don't work with other…