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Table of contents

Handbook

- Start here
- Meetings

- Story
- Team
- Investors

- Strategy overview
- Ideal Customer Persona
- Business model
- Objectives
- Roadmap
- Brand

- Culture
- Values
- Small teams
- Goal setting
- Diversity and inclusion
- Communication
- Management
- Sprints
- Offsites
- Security
- Brand assets

- Team structure
- Customer Success
- Exec
- Experimentation
- Growth
- Infrastructure
- Marketing
- People & Ops
- Pipeline
- Product Analytics
- Session Recording
- Website & Docs

- Compensation
- Share options
- Benefits
- Time off
- Spending money
- Progression
- Training
- Side gigs
- Feedback
- Onboarding
- Offboarding
- - Product Manager ramp up
- Finance
- Merch store
- - Overview
  - How to interview
  - Engineering hiring
  - Marketing hiring
  - Operations hiring
  - Design hiring
  - Exec hiring

- - Developing locally
  - Tech stack
  - Project structure
  - How we review PRs
- - Frontend coding
  - Backend coding
- - Support hero
  - Feature ownership
  - Working with product design
  - Releasing a new version
  - Handling incidents
  - On-call rotation
  - Bug prioritization
- - Event ingestion explained
  - Making schema changes safely
  - How to optimize queries
  - How to write an async migration
  - How to run migrations on PostHog Cloud
  - Working with ClickHouse materialized columns
  - Writing HogQL queries in Python
- - Deployments support
  - Working with cloud providers
  - How-to access PostHog Cloud infra
- - Developing the website
  - MDX setup
  - Markdown
  - Jobs
  - Roadmap
- - Overview
  - Data storage or what is a MergeTree
  - Data replication
  - Data ingestion
  - Working with JSON
  - Query performance
  - Operations
  - Overview
    sharded_events
    app_metrics
    person_distinct_id
- Shipping things, step by step
- Feature flags specification
- Setting up SSL locally
- Tech talks

- Overview
- Product metrics
- User feedback
- Releasing as beta
- In-app prompts

- Our philosophy
- Product design process
- Designing posthog.com

- Overview
- Personas
- Testimonials
- Value propositions
- - Content & SEO
  - Sponsorship
  - Paid ads
  - Email
  - Startups
  - Press
  - YouTube

- Growth strategy
- Customer support
- Inbound sales model
- Sales operations
  - Managing our CRM
  - New customer onboarding
  - YC onboarding
  - Demos
  - Contracts
  - Billing
  - Who we do business with

- Growth reviews
- Pricing principles

Company handbook

This explains how we operate as a company.

First time here? Read the getting started guide.

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Top links

Company

Story
Team
Strategy overview
Objectives

How we work

Culture
Values
Team structure
Management

People

Compensation
Benefits
Time off
Spending money

Engineering

Developing locally
Support hero
Feature ownership
Releasing a new version

Design

Philosophy
Product design
Working with product design
PostHog.com

Sales & marketing

Marketing overview
Content & SEO
Inbound model
Sales operations

Products
Product analytics
Session replay
Feature flags
A/B testing
Product OS
Apps
Customer stories
PostHog vs...
Pricing

Docs
Start here
Install PostHog
Send events
Integrations
Build an app
API
Webhooks

Using PostHog
Product analytics
Session recording
Feature flags
A/B testing
Data
Apps
Tutorials

Community
Questions?
Product roadmap
Contributors
Partners
Newsletter
Merch
PostHog FM
PostHog on GitHub

Handbook
Getting started
Company
Strategy
How we work
Small teams
People & Ops
Engineering
Product
Design
Marketing
Customer success

Company
About
Team
Investors
Press
Blog
FAQ
Support
Careers

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