Last updated:

We do three types of sponsorships - commercial, charitable, and open source. Our objectives with commercial sponsorships are to:

  • Enhance word of mouth - this is our most effective acquisition channel
  • Reach more relevant communities, especially those users that are not active on social media
  • Make more effective use of our budget in less popular channels

Measuring attribution directly is basically impossible with sponsorship activities, so we try hard to make sure we are targeting the right channels by validating opportunities properly first. One way we do this is to ask engineers on the team who are close to our target user for their personal recommendations for content they know and like.

Developer influencers

We are trying out developer influencers as a new channel in Q4 2022 to figure out if this could be a fruitful channel for us to reach a new audience. We are working with Yard, an agency, to partner with YouTube creators with relevant audiences. If this experiment goes well, we will do more here (and update this page with what we've learned does and doesn't work well).

Commercial sponsorship

We currently sponsor a mixture of newsletters and podcasts. We did a big burst of sponsorship activity in Q2 and Q3, and are now just doing a small number of ongoing newsletter sponsorships.

You can view the sponsorship tracker here (internally public only).

Copy bank

We maintain a sheet here of various types and lengths of copy that we use for our campaigns - if you end up creating new copy, please add it to this sheet!

Charitable sponsorship

We are looking to partner with charities who are aligned with our mission of increasing the number of successful products in the world. These partners are likely to focus on giving greater access to under-represented groups in tech.

We currently sponsor:

Open source sponsorship

PostHog is an open-source product analytics platform built on top of many other amazing open-source projects. We believe in open-source and the open-core model. However, many open-source projects go underfunded.

We are investing in open-source, not just as a business, but directly via sponsorship in key projects we benefit from every day. We're doing this for three reasons:

  1. We want valuable open-source projects to continue to be maintained and enhanced
  2. We fundamentally rely on some open-source projects, and it's essential they continue to be maintained and enhanced
  3. We believe the PostHog brand will benefit from the sponsorship

In addition to sponsoring key projects, we also provide a $100/month budget for every team member to sponsor projects that have helped them.

Projects we sponsor regularly

Project we useAuthorWhy does PostHog sponsorSponsored viaAmount/month
rrwebyz-yuPowers our session recording functionalityGitHub Sponsors$100
graphile/workerbenjiePowering scheduled jobs, retries and other logic for the plugin-serverGitHub Sponsors$100
Django REST FrameworkencodePowers the PostHog REST APIsDirectly$400
Webdriver manager for pythonSergeyPirogovPowers parts of our subscriptions and exportsGitHub Sponsors$15
alexwooormWe use it for improving the content we writeGitHub Sponsors$5

Request sponsorship

If you know of a project that is fundamentally important to PostHog, add the project to this page via a PR and tag Charles. If we decide to sponsor, we can set up the sponsorship via either Open Collective or GitHub. To get an invite to Open Collective, create an account first with your posthog.com email address and then ask Charles to invite you.


Was this page useful?

Next article

Paid & SEO

As we believe in product-led growth , paid ads are not at the heart of our marketing strategy in the long term. Instead, we see them as an important way to kick start and then amplify the work we are doing in other areas of marketing and product. We work with an agency, Hey Digital to manage paid ads. Specifically, they help us with: Paid ad tactics and monthly media plan Creating paid ad assets for each channel Manage paid channels on our behalf We communicate with them via a shared…

Read next article