Linking SendOwl as a source
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Skip the manual setup — run this in your project and the wizard auto-detects your databases and APIs and connects them to PostHog.

This source is currently in alpha. The interface and available tables may change.
Connect your SendOwl account to sync products, orders, subscriptions, and discount codes into the PostHog data warehouse. SendOwl is an e-commerce platform for selling digital products like ebooks, courses, and software.
Adding a data source
- Go to the sources tab of the data pipeline section in PostHog.
- Click + New source and then click Link next to SendOwl.
- In your SendOwl dashboard, go to Settings > API to find your API key and API secret. Copy both values.
- Back in PostHog, enter your API key and API secret, then click Next.
- Select the tables you want to sync, set the sync method and frequency, then click Import.
Once the syncs are complete, you can start using SendOwl data in PostHog.
Available tables
| Table | Description | Sync method |
|---|---|---|
products | Digital items, bundles, subscriptions, or drip content available for sale | Full refresh |
orders | Completed purchases including buyer, line items, and payment details | Full refresh |
subscriptions | Recurring purchases of subscription products by customers | Full refresh |
discount_codes | Coupons that apply discounts at checkout | Full refresh |
Full refresh tables reload all data on each sync.
Sync limitations
SendOwl's API doesn't provide server-side timestamp filtering, so all tables are full refresh only and reload all records on each sync.
Configuration
| Option | Type | Required |
|---|---|---|
API key | password | Yes |
API secret | password | Yes |
Supported tables
| Table | Description | Sync method | Incremental field | Primary key |
|---|---|---|---|---|
products | A SendOwl product — a digital item, bundle, subscription, or drip content available for sale. | Full refresh | — | — |
orders | A SendOwl order — a completed purchase, including buyer, line items, and payment details. | Full refresh | — | — |
subscriptions | A SendOwl subscription — a recurring purchase of a subscription product by a customer. | Full refresh | — | — |
discount_codes | A SendOwl discount code — a coupon that applies a discount at checkout. | Full refresh | — | — |