Linking UpPromote as a source

Alpha release

This source is currently in alpha. The interface and available tables may change.

The UpPromote connector syncs your affiliate marketing data – programs, affiliates, referrals, coupons, and payments – into the PostHog Data warehouse, so you can analyze affiliate performance and referral revenue alongside your product data.

Prerequisites

You need an UpPromote account on the Professional plan or above – UpPromote's API is only available from that plan.

Adding a data source

In PostHog, go to the Sources tab of the data pipeline section.
Click + New source and click Link next to this source.
Enter your credentials (see Configuration below) and click Next.
Select the tables you want to sync, choose a sync method and frequency, then click Import.

Once the syncs are complete, you can start querying this data in PostHog.

When linking UpPromote, you'll need:

API key – in the UpPromote app, go to Settings > Integrations, scroll down to API Key, and select Get API Key.

Sync modes

Each table can be synced in one of several modes, depending on what the source supports:

Webhook (when available) – the source pushes changes to PostHog in real time. Fastest freshness, lowest ongoing cost, and the only mode that reliably captures updates and deletes.
Incremental – only new or updated rows are synced on each run, using a cursor field (such as an updated_at timestamp). Cheaper than a full refresh, but deletes aren't captured.
Append only – new rows are appended using a cursor field; existing rows are never updated. Ideal for immutable, append-only tables like event logs.
Full refresh – the whole table is reloaded on every sync. Use it when a table has no reliable cursor or when you need deletions reflected.

See sync methods for a full explanation of how each mode works and how to choose between them.

Affiliates, coupons, referrals, and paid payments support incremental sync. UpPromote's date filters cover creation time only, so incremental sync picks up newly created records – changes to existing records (like a referral moving from pending to approved) are reconciled by webhooks or a full refresh.

The payments_unpaid table is an aggregated snapshot of outstanding commission per affiliate and always syncs via full refresh.

Webhooks

PostHog automatically subscribes to UpPromote's webhook events for you using your API key, so new and updated referrals, affiliates, and paid payments stream into the warehouse in real time between scheduled syncs after the initial backfill completes.

UpPromote allows one subscription per webhook event. If an event is already subscribed to another URL, PostHog leaves it untouched – free up the events you want PostHog to receive, or subscribe the webhook URL PostHog shows manually via UpPromote's POST /webhook-subscriptions API endpoint and paste the secret key (from Settings > Integrations > Get Secret Key) into the source configuration.

Configuration

Option	Type	Required
`API key`	password	Yes

Supported tables

Table	Description	Sync method	Incremental field	Primary key
`programs`	An affiliate program with its commission structure, exclusions, and payment settings.	Full refresh	—	—
`affiliates`	An affiliate account with profile details, program membership, and commission totals.	Webhook, Incremental, Full refresh	created_at	—
`coupons`	A discount coupon assigned to an affiliate for coupon-based referral tracking.	Incremental, Full refresh	created_at	—
`referrals`	A referral (converted order) attributed to an affiliate, with its commission and status.	Webhook, Incremental, Full refresh	created_at	—
`payments_paid`	A completed affiliate payout, with the processed amount and payment method.	Webhook, Incremental, Full refresh	processed_at	—
`payments_unpaid`	Outstanding (approved but unpaid) commission per affiliate. An aggregated snapshot, refreshed in full on every sync	Full refresh	—	—

Troubleshooting

If you see an Unauthorized error, your API key is invalid or has been revoked. Create a new key in the UpPromote app under Settings > Integrations > API Key, then reconnect. Remember that the API requires the Professional plan or above.
UpPromote rate-limits each store to 120 API requests per minute. PostHog automatically backs off and retries, so large syncs may take a little longer but complete on their own.

If your sync is failing or data looks wrong, see the Data warehouse troubleshooting guide. If that doesn't help, contact support – we're happy to help.