Linking Mailchimp as a source
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Skip the manual setup — run this in your project and the wizard auto-detects your databases and APIs and connects them to PostHog.
The Mailchimp connector can link lists, campaigns, reports, and contacts to PostHog.
To link Mailchimp:
Go to the sources tab of the data pipeline section in PostHog.
Click + New source and then click Link next to Mailchimp.
Next, you need an API key from Mailchimp. Go to your API keys settings in Mailchimp. Click Create A Key, give it a name, and copy the value of the newly created key. The key should be in the format
key-dc(e.g.,abc123def456-us6), where the suffix after the last hyphen is your Mailchimp data center.Back in PostHog, paste the API key in the
API keyfield and click Next.On the next page, set up the schemas you want to sync and modify the method and frequency as needed. Once done, click Import.
Once the syncs are complete, you can start using Mailchimp data in PostHog.
Configuration
| Option | Type | Required |
|---|---|---|
API key | password | Yes |
Supported tables
| Table | Description | Sync method | Incremental field | Primary key |
|---|---|---|---|---|
lists | An audience (mailing list) in Mailchimp that contains contacts and their subscription status. | Full refresh | — | — |
campaigns | An email campaign created in Mailchimp, including its settings, recipients, and content. | Full refresh | — | — |
reports | A performance report for a sent campaign, summarizing opens, clicks, bounces, and engagement. | Full refresh | — | — |
contacts | A member (contact) of a Mailchimp audience, including subscription status and engagement. | Incremental, Full refresh | last_changed | — |
automations | An automation (classic automated journey) in Mailchimp, including its trigger and send settings. | Incremental, Full refresh | create_time, start_time | — |
templates | An email template available to the account, either built by the user or provided by Mailchimp. | Incremental, Full refresh | date_created | — |
sms_campaigns | An SMS or WhatsApp campaign, including its schedule, channel, and recipient count. | Full refresh | — | — |
conversations | A conversation thread between the account and a contact, started from a campaign reply. | Full refresh | — | — |
campaign_folders | A folder used to organize campaigns in the Mailchimp account. | Full refresh | — | — |
ecommerce_stores | An ecommerce store connected to the Mailchimp account. | Full refresh | — | — |
ecommerce_orders | An ecommerce order synced from a connected store, including totals and campaign attribution. | Full refresh | — | — |
landing_pages | A landing page built in Mailchimp, including its publish state and connected audience. | Full refresh | — | — |
verified_domains | A sending domain registered on the account, with its verification and authentication state. | Full refresh | — | — |
list_segments | A segment or tag defined on an audience, including its conditions and current member count. | Incremental, Full refresh | created_at, updated_at | — |
list_segment_members | A contact's membership of an audience segment, with the contact's status and engagement. | Full refresh | — | — |
list_merge_fields | A merge field (audience field) defined on an audience, describing how contact data is stored. | Full refresh | — | — |
list_interest_categories | An interest category (group title) on an audience, used to group signup form preferences. | Full refresh | — | — |
list_growth_history | A monthly summary of how an audience grew, one row per audience per month. | Full refresh | — | — |
list_activity | A daily summary of sends, opens, clicks, and subscription changes for an audience. | Full refresh | — | — |
campaign_content | The rendered HTML and plain-text content of a campaign, one row per campaign. | Full refresh | — | — |
campaign_feedback | A team feedback comment left on a campaign while it was being drafted. | Full refresh | — | — |
report_email_activity | Per-recipient open and click activity for a sent campaign, one row per campaign recipient. | Full refresh | — | — |
report_open_details | Members who opened a sent campaign, with open counts and open timestamps. | Full refresh | — | — |
report_click_details | Per-link click performance for a sent campaign, one row per tracked URL. | Full refresh | — | — |
report_sent_to | Every recipient a campaign was sent to, with delivery status and open counts. | Full refresh | — | — |
report_unsubscribed | Members who unsubscribed after receiving a campaign, with the time and stated reason. | Full refresh | — | — |
report_abuse_reports | Abuse (spam) complaints filed against a sent campaign, one row per complaint. | Full refresh | — | — |
report_domain_performance | Campaign performance broken down by recipient email domain, such as gmail.com. | Full refresh | — | — |
report_locations | Campaign opens broken down by the geographic location of the recipient. | Full refresh | — | — |
report_ecommerce_product_activity | Revenue and purchase activity attributed to a campaign, broken down by product. | Full refresh | — | — |
automation_emails | An individual email within an automation workflow, including its delay, content, and performance summary. | Full refresh | — | — |
ecommerce_products | A product in a connected ecommerce store, including its variants and images. | Full refresh | — | — |