Linking ActiveCampaign as a source

Alpha release

This source is currently in alpha. The interface and available tables may change.

The ActiveCampaign connector syncs your CRM and marketing data – contacts, accounts, deals, campaigns, lists, automations, and more – into PostHog.

Prerequisites

You need an ActiveCampaign account with access to its API URL and account-wide API key, both available under Settings > Developer. The API key grants read access to every endpoint.

Adding a data source

  1. In PostHog, go to the Sources tab of the data pipeline section.
  2. Click + New source and click Link next to this source.
  3. Enter your credentials (see Configuration below) and click Next.
  4. Select the tables you want to sync, choose a sync method and frequency, then click Import.

Once the syncs are complete, you can start querying this data in PostHog.

When linking ActiveCampaign, you'll need:

  • API URL – found in your ActiveCampaign account under Settings > Developer. It looks like https://youraccount.api-us1.com.
  • API key – the account-wide key shown alongside the API URL under Settings > Developer. It grants read access to every endpoint.

Sync modes

Each table can be synced in one of several modes, depending on what the source supports:

  • Webhook (when available) – the source pushes changes to PostHog in real time. Fastest freshness, lowest ongoing cost, and the only mode that reliably captures updates and deletes.
  • Incremental – only new or updated rows are synced on each run, using a cursor field (such as an updated_at timestamp). Cheaper than a full refresh, but deletes aren't captured.
  • Append only – new rows are appended using a cursor field; existing rows are never updated. Ideal for immutable, append-only tables like event logs.
  • Full refresh – the whole table is reloaded on every sync. Use it when a table has no reliable cursor or when you need deletions reflected.

See sync methods for a full explanation of how each mode works and how to choose between them.

Configuration

OptionTypeRequired
API URLtextYes
API keypasswordYes

Supported tables

TableDescriptionSync methodIncremental fieldPrimary key
contactsFull refresh
accountsFull refresh
dealsFull refresh
deal_stagesFull refresh
deal_groupsFull refresh
campaignsFull refresh
listsFull refresh
segmentsFull refresh
formsFull refresh
tagsFull refresh
automationsFull refresh
custom_fieldsFull refresh

Troubleshooting

If your sync is failing or data looks wrong, see the Data warehouse troubleshooting guide. If that doesn't help, contact support – we're happy to help.

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