Pineapple on pizza

No data available

Feature ownership
  • PostHog.com
    Website owns conversion from PostHog.com visits to the signup page. Growth can make suggestions and requests here, and those get more weight than requests from other teams.
Custom emojis
Members

Goals

Q4 2026 goals

Improve the devex of the website
Polish the overall website experience
  • On mobile, make sure our top pages render nicely (top 20 viewed pages, handbook, and docs) – Eli Kinsey
  • Get rid of inconsistent styling, nav, and branding. Consolidate them in a design system, including some subtle animations – Ian Matson
Create/redesign some important pages

Redesign

  • New "what is PostHog" page, to replace the Context Warehouse and Self-driving icons on the desktop and tell the data story better (Charles)

  • Update more of the homepage below the social proof section as well (Charles)

  • About Us – Ian Matson

  • Merch store - Eli Kinsey

  • Figure out the get help/search interaction – Ian Matson

Glow ups

Handbook

What the heck is the Website Team?!

This team is responsible making PostHog not feel like every other tech company. We do that through design, copy, UX, merch, events, and lots more. We also try to keep things weird and avoid default tech company mediocrity. We also jump around in the product a bit, when we can.

Objectives

  • Help the team stay true to the brand and guide PostHog's identity
  • Support our engineering teams to launch things boldly, quickly, and successfully
  • Retain authenticity (and quirkiness) while being seen as a respected and trustworthy brand
  • Bring delight to everyone who uses PostHog – on the site, in the app, and in the wild

Some things we've shipped

Values

1. Don't follow the crowd

There are hundreds of Linear-style websites out there. We are intentionally not one of them. Becoming the inspiration never started by copying what already existed. It's better to be copied than to copy.

2. To do it right, we have to do it ourselves

Plenty of services exist to make building websites easier, but they're limited by someone else's creativity. No off-the-shelf solution solves 100% of every problem. In order for us to execute our vision to 100%, we need complete control of the entire experience.

3. Treat our website as a product

"Death by a thousand cuts, but a thousand tiny improvements add up"

Our website isn't a marketing site. It's our primary channel for sales, recruitment, and communicating our company culture and values. Since these are always evolving, we are constantly evolving how we communicate them.

4. Spark joy, and continually push back against mediocrity

Doing unique things that unexpectedly delight visitors will pay off dividends over adding more signup CTAs to a page. Building for the long-term pays dividends over optimizing for the short term boost in conversion rate.

5. Treat the root cause, not the symptom

Sometimes users (even internal users) don't typically think past the immediate challenge they're facing. Take the time to step back and decide if a bit more thought and effort can make things 10x better.

Responsibilities

  • Ensure PostHog.com is the best resource for learning how to use PostHog
  • Own conversion from PostHog.com visits to the signup page. The Growth mini crestGrowth Team owns everything from the signup page onward, and its suggestions and requests here get more weight than requests from other teams.
  • Support small teams in meeting their goals by providing design and copywriting support
  • Hold the line on quality and consistency across all of PostHog's digital experiences

Output metrics

Slack channels