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  • Table of contents
    • 1. Why does PostHog exist?
    • 2. How we got here
    • 3. How we get users
    • 4. Who we are building for
    • 5. How we make users happy
    • 6. How we make money
    • 7. Enduringly low prices
    • 8. Deciding which products to build
    • 9. A wide company with small teams
    • 10. How we're building a world-class team
    • 11. What we value
    • 12. Providing a world-class engineering environment
    • 13. Not running out of money
    • 14. Where we are now
    • 15. Where are we going?
    • 16. How you can help
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This hog has an answer

Company handbook

👋 Welcome!

This handbook simply explains how we work. It is one of the most important things we've ever made.

Chapters

  1. Why does PostHog exist?1
  2. How we got here2
  3. How we get users3
  4. Who we are building for4
  5. How we make users happy5
  6. How we make money6
  7. Enduringly low prices7
  8. Deciding which products to build8
  9. A wide company with small teams9
  10. How we're building a world-class team10
  11. What we value11
  12. Providing a world-class engineering environment12
  13. Not running out of money13
  14. Where we are now14
  15. Where are we going?15
  16. How you can help16
  • Products

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  • PostHog vs...
  • For startups
  • Pricing
  • How we do "sales"
  • Founder stack
  • Product OS

  • New? Start here.
  • SDKs
  • Framework guides
  • Data management
  • SQL access
  • Toolbar
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© 2025 PostHog, Inc.
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