Design at PostHog

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Looking for our brand style guide? Look no further.

Designers are spread between Small Teams. Like sovereign states have ambassadors, our designers live on the ground in the places where we can tangibly offer support.


Lottie CoxonGraphic DesignerMarketing, Growth
Cory Watilo (Team lead)Design LeadGrowth
Chris ClarkProduct DesignerCore Experience, Core Analytics

Design at PostHog:

  • Supports Small Teams (and contributors) in building better versions of PostHog
  • Enables customers to build better products (using PostHog)
  • Communicates to prospective customers the value we provide

How we work

Design tasks are managed on GitHub project boards. See below:

Product Design

Product design tasks are managed in boards where product designers primarily work (like Core Experience, Core Analytics).

Need product design help? Learn how to request assistance from a product designer.

Website & Docs (

The Website & Docs board is used for enhancements to marketing pages, our Docs, and Handbook. (Artwork for blog is handled separately, and is explained below.)

Because design and website development are closely related, we share a project board.

  1. [Design] Backlog - a mostly stack ranked list of tasks
  2. [Design] In progress
  3. Ready for development - completed designs that are awaiting implementation
  4. [Development] Backlog - mostly stack ranked
  5. [Development] In progress
  6. Done

Designs for website & docs typically start in Balsamiq wireframes, then progress into hi-fi designs in Figma. Read more about this process.

Blog artwork and marketing assets

Because of the volume of content we publish, blog artwork has its own dedicated Artwork project board managed by Lottie.

When authoring a blog post, add the Artwork project board so we can create visuals and make sure the post is listed on our content calendar with a publish date. Learn more about our process.

Providing feedback

When we share a design, we do our best to explain the type of feedback we're looking for. (Ex: Overall visual aesthetic, flow, if a design communicates to our developer-focused audience, etc.)

If a screenshot is posted directly to a Github issue, that's a great place for feedback. (If a comment already covers your feedback, we encourage the use of an emoji response over additional comments like "+1".)

Some of the design tools we use, like Balsamiq and Figma, both have built-in commenting, which is useful for prototypes with multiple pages. If we provide a link to a prototype in one of these tools, please leave a comment using the app's comment system. This helps us review and take action on comments later, and creates a single place for discussion around a particular topic.

Important: We prioritize feedback based on alignment with business goals. Everyone has feedback about design. (If feedback is more of a personal opinion than a business-related perspective, we’ll note it, but don't be offended if your feedback isn't specifically addressed!)

Working on something and need help from design?

Tag issue or PR with relevant project board.

Product designMention @clarkus and assign to relevant boardCore Experience, Core Analytics
Website & DocsAssign to project boardWebsite & Docs
Blog artworkAssign to project boardArtwork

Slack channels


You can find PostHog's design portfolio on Dribbble... or just have a look around!