Max AI

Max is an AI-powered product analyst and assistant that lives in PostHog. Max can:

• Research answers to product questions by querying the data.
• Get things done quickly in the PostHog UI for you like update filters, create insights, write SQL, find session replays, make surveys, and more.
• Explain PostHog features and how to use them (based on our docs).
• Chit-chat about anything PostHog-related really.

How do I access Max?

You can pop Max open wherever you are in PostHog! Just click on the Max AI icon in the corner of the app and get to chatting.

Does Max have any superpowers compared to ChatGPT and similar agents?

Glad you asked! Max is deeply connected with your data, and lives inside of the PostHog app.

Unlike other agents, Max can:

• Put on a data analyst hat and explore your PostHog data in depth.
• Create dashboards and generate PostHog data visualizations, such as insights.
• Interact natively with the PostHog UI, for example by editing filters.
• Generate complex HogQL (our version of SQL) queries.
• Answer questions from PostHog's documentation.
• Create surveys using natural language.
• Write Hog functions to power your realtime destinations.

And soon, Max will be able to:

• Watch and summarize your session replays.
• Create feature flags and experiments.
• Conduct deep research.
• and more...

Check our roadmap to see what's coming, and vote on our upcoming features.

What access does Max have to my data?

While working with Max, you will certainly share some information with him. Data analysis is a core feature. When doing research, Max can read the following data in your project:

• Events, persons, sessions, groups
• Actions and cohorts
• Event and property definitions
• Data warehouse schema

Based on that context, Max comes up with queries, runs them, and summarizes the results. Those results can be as high-level as a single number, or as detailed as a list of users with all their properties.

Is my data shared with third parties?

We use third-party providers to power Max, so messages and all data accessed by Max (see list above) is passed through them.

Our list of data subprocessors includes:

• OpenAI and Anthropic – responsible for the core of Max's functionality, have access to user messages and all data types.
• Azure – responsible for semantic search across PostHog, has access to actions and cohorts (including their filters)

Other providers that are not data subprocessors:

• Perplexity – responsible for providing context about your product and/or company, has access to domain name (for websites) or application bundle ID (for mobile applications). We do not send any of your data.

How can I get Max to remember information?

Max has a memory tied to your project and naturally tries to remember relevant information from your chats. You can also explicitly ask him to remember specific details using verbs like "remember" or "save", or most directly: the /remember command in the chat.

Max's full memory can be viewed and edited in project settings.

How can I disable AI in PostHog?

If an org admin has previously approved AI features, but you'd prefer them disabled (and are an org admin too), you can disable Max and all AI data analysis in your organization settings. To do this:

1. Go to Settings > Organization > General
2. Find the PostHog AI data analysis section (direct link)
3. Toggle the switch to "off"

When disabled, Max won't be available and no data will be shared with AI providers. This can be reversed at any time.

Can I hide Max AI?

There currently isn't a toggle to hide AI features altogether. However, in any case, only org admins can approve AI features in the organization – so there's no risk of data being sent to any AI provider without explicit consent.