Creating surveys

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To create a new survey, go to the surveys tab in the PostHog app, and click on the "New survey" button in the top right. This presents you with a collection of survey templates or you can click "Create blank survey" in the top right to create your own.

Survey templates

After choosing one, you are brought to a form where you can complete the details of your new survey:

Create a survey

Here's a breakdown of each field in the form:


There are three options for displaying a survey:

  1. Popover: Use PostHog's prebuilt user interfaces to show surveys as a popover in the bottom corner of the screen.

  2. API: Implement your own survey UI and use PostHog to handle display logic, capturing results, and analytics.


Steps is where you set up your question(s), label, choice(s), description, button text, and confirmation message. You must subscribe to surveys to add multiple questions.

Tip: The description supports HTML, so you can do things like add images with an <img> tag.

PostHog supports multiple question types which are all available for both popover and API display modes.

Freeform textOpen text survey
Link/NotificationLink survey
Rating emojiEmoji rating survey
Rating - numberNumber rating survey
Single choice selectSingle choice select survey
Multiple choice selectMultiple choice survey


Customization enables you to change the look of your popover survey:

  • The color of the background, border, and buttons.
  • The position of the popover at the bottom of the screen.
  • The placeholder text.
  • The visibility of the PostHog branding.


This specifies the conditions a user must meet to be shown the survey. A user must meet ALL the conditions to be eligible.

You can target your survey to specific users based on:

  • Linked feature flag: Whether a user has a specific feature flag enabled. For example, if you're rolling out a new landing page using a feature flag new-landing-page, you can gather feedback only from users who have that flag enabled. This is also a way to show surveys to cohorts (but it must be a non-behavioral one).

  • URL targeting: Show when URL either contains a string, exactly matches a string, matches a regex.

  • Selector matches: Whether a specific element exists or appears on the page with the specified class name or ID. For example, you can target a survey with #my-button or .my-button selector. This is useful for showing a survey after a delay or user action.

  • Wait period: Hide surveys from users who have seen a survey in the last X days. Note that a user who completes a survey are never shown the same survey again, even if no wait period is set.

  • User and group properties: You can target a survey to users who have specific user or group properties. For example, you can target a survey to users who have a property is_paying=true. This also includes a percentage rollout option.


Completion conditions

This enables you to stop your survey once you receive a specific number of responses. Note that because it takes time for PostHog to process responses, this is a rough guideline. Your survey might receive slightly more responses than you set.

Launching your survey

Once you've set up your survey, click "Save as draft" to save your survey. This enables you to review any changes before launching. Then, when you're ready to launch, click the "Launch" button.

If you've created a popover survey, your survey will begin showing immediately to users matching your targeting.

If you've created an API survey, you'll need to add your custom survey code before launching.


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