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Annotations enable you to add written notes to a particular day or time on all your insights and dashboards so you can see how changes or incidents impact your metrics.

You can use annotations to mark things like feature updates, version releases, and marketing campaigns, which adds helpful context when you're looking into what might have caused a change in your metrics.

Why Annotations are useful

The chart below shows a large spike in website traffic, which has been annotated to explain why that spike occurs. Annotations can be viewed by hovering over them.

PostHog Annotations

Annotations can be written after the fact, which makes them useful for future reference, or before an event if you want to analyze the future impact of a particular marketing initiative, for example.

Creating an Annotation

When editing a chart in Trends, Sessions or in a Dashboard, hover your cursor over the dates at the bottom of the chart to reveal a button with a + symbol. Clicking it will then open up a modal where you can create your Annotation, as well as choose to have it specifically for the current chart or all of your charts.

With your annotation created, it will now be available at the bottom of your chart, and you can also view all of your existing annotations in /annotations.


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Channel type is the type of acquisition channel the user came from, for example: Channel Type Description of where the user came from Direct User typed in the URL directly or used a saved link. Paid Search An ad from a search engine, e.g. Google, Bing, or Baidu. Paid Social An ad from a social media platform, e.g. Facebook, LinkedIn, or Twitter Paid Video An ad from a video platform, e.g. YouTube or Twitch. Paid Shopping An ad from a shopping platform, e.g. Amazon or eBay. Paid Unknown An ad…

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