What is PostHog?

An ever-expanding suite of tools to build better products

PostHog is open source, and a radically different approach to building better products.

Host on your own infrastructure and capture up to 30% more events, compared to cloud-based analytics tools.

Funnels
Analyze users across a series of actions. See how many people start or finish a sequence — and where they drop off.
Learn more about funnels
Trends
Answer any ad-hoc product usage question. Instantly.
Learn more about trends
Visualize traffic with user paths
Explore popular ways users complete a series of steps - like navigating your site or progressing through a funnel.
Learn more about user paths
Diagnose causes with quantitative analysis
Quantitative analysis features automatically suggest which events or user properties lead to success or failure using transparent, testable, statistical models.
Learn more about diagnosing causes

Grab the popcorn: Play back individual user sessions to watch how users interact with your product.

Roll out features safely. Toggle features for cohorts or individuals to test the impact before rolling out to everyone.

See what’s clicking with users. Heatmaps show what’s capturing users’ attention by overlaying click-counts in your product.

Event pipelines
Reliably ingest data at any scale, parsing and filtering to build a holistic view of your customers.
Data warehouse export
Normalize data in using PostHog, then push it to BigQuery, S3, Snowflake, or Redshift.
Open source
Browse our source code, influence the roadmap, or get involved with the product directly.
Self-hostable
Customer data stays on your servers. You’re in total control of your PostHog instance.
Autocapture
Define any clicks or pageviews retroactively and see historical data since you installed PostHog.
Compliance-friendly
Rely on fewer third-party subprocessors. Host in any region on the planet.
Dashboards
Build dashboards with everyday metrics like sign-ups, purchases and conversions.
Annotations
Mark new releases and more in your data, so you can understand their impact later.
Extensibility
Extend functionality of PostHog with our Plugins library, or build your own with our API.

Install on your own server or Cloud hosting account, or just try PostHog Cloud and start tracking data in under 5 minutes.