Open source product analytics

PostHog keeps you in control of customer data. Works with your event pipelines and data warehouse.
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Platform

Event autocapture

Track events automatically

Define any clicks or pageviews retroactively and see historical data since you installed PostHog.

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Dashboards

Monitor core metrics

Build dashboards with everyday metrics like sign-ups, purchases and conversions.

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Data pipelines

Ingest data from multiple sources

Reliably ingest data at any scale, parsing and filtering to build a holistic view of your customers.

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Export to data warehouse

Normalize & push data anywhere

Move data through PostHog to BigQuery, S3, Snowflake, or Redshift.

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Hosting options icon
Hosting options

PostHog Cloud

Our hosted solution scales to billions of events per month, receives automatic upgrades, and is managed by our team.

Private cloud deployment

Run PostHog on your own private cloud with one of our install scripts, or get running on Heroku with a one-click install.

Keep data on your infrastructure

Customer data stays on your servers. You’re in total control of your PostHog instance.

With self-hosting, you can also circumvent ad blockers and browser privacy features.

Data privacy

Compliance-friendly

Rely on fewer third-party subprocessors. Host in any region on the planet. Optionally self-host to keeps customer data on your infrastructure. Reduce the burden when audit season rolls around.

API

Full access to your data

Our API and direct SQL access allow full access to your production instance.

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Analytics

Funnels

Identify dropoff opportunity

Bucket groups of users who completed (or didn’t complete) a step. Switch over to another PostHog app for further analysis into a user segment.

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Paths

Visualize how traffic flows

See common user paths and discover how visitors arrived at their outcome.

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Cohorts

Insights by association

Use common traits to identify inflection points.

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User sessions

See a timeline of a user's activity

User timelines offer a full history of what happened and how they got there - valuable for debugging issues and understanding context.

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Retention

Group users by lifecycle

Drill down into activity of individual users within a cohort. Further break down a bucket of users to identify root causes of behavior.

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Revenue tracking

KPIs by LTV

By tracking revenue for individual users, you can attribute a dollar amount to feature usage. Coming soon.

Insights

Feature flags

Roll out features safely

Toggle features for cohorts or individuals to test the impact.

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Annotations

“Why did our traffic spike?”

Mark new releases and more in your data, so you can understand their impact later.

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Heatmaps

Visualize what’s working

Trace every click and see what catches users attention.

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Session recordings

See customers using your product

Watch exactly what users are doing without infringing their privacy.

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Plugins

Data export

Send data where you need it

Export data for long-term storage or make your customer data available in other tools.

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  • S3
  • PostgreSQL
  • BigQuery
  • Redshift
  • Snowflake
  • Hubspot
  • Customer.io
  • Sendgrid
  • Pagerduty
  • Replicator
Data filtering

Get your data into shape

Enforce schemas, parse data based on fields, and standardise taxonomies.

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Custom plugins

Create your own plugins

Our APIs make it easy to access your data to use it however you need it.

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Data enrichment

Enrich your data with external signals

Ingest ancillary data from other sources that are helpful in creating a more complete picture of what happened and why.

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  • GeoIP
  • Twitter
  • Email scoring
  • User agent enhancer
  • GitHub star sync
  • GitHub release tracker
  • GitLab release tracker
  • Bitbucket release tracker

Start building better products

(Demos are provided by actual PostHog engineers!) You can also request a sales call.