Understand what percentage of users you’re retaining, and who are the ones you’re not.
See how well you’re retaining users
An essential word in analytics is retention. It is not a good sign if your users try your app once and never come back. With our retention tables, you can easily determine what percentage of your users are being retained, as well as how retention rates evolve over time.
Understand what keeps users coming back
Paired with other PostHog features such as Trend Stickiness, Feature Flags, and Annotations, retention tables allow you to determine what helps improve your retention rate, as well as what is harmful to it. By experimenting with how different features impact retention, you can work towards creating an app that users want to keep coming back to.
Identify the types of users you’re losing
Retention tables don’t only help you determine how many users you’re losing - they also help you determine who those users are. With the help of filters, you can determine patterns regarding what type of users you’re retaining, and which users you’re losing.