Create and update Attio CRM contacts from analytics events

You can use your PostHog event data to create and update contacts in Attio. Here's everything you need to get started.

Requirements

Using this requires either PostHog Cloud with the data pipelines add-on, or a self-hosted PostHog instance running a recent version of the Docker image.

Configuring Attio

First, create a new access token in your Attio workspace. You’ll need to set read-write on the Records and Object Configuration scopes so that PostHog can communicate with Attio.

Close the scopes section and copy your new access token for the next step.

Configuring PostHog’s Attio destination

1. In PostHog, click the Data pipeline tab in the left sidebar.
2. Click the Destinations tab.
3. Click New destination and choose Attio's Create button.

Paste in your access token and then add any other values you want to pipe from PostHog person properties into Attio, using additional person attributes.

# Create a new destination
curl --location 'https://us.i.posthog.com/api/environments/:project_id/hog_functions' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer <POSTHOG_PERSONAL_API_KEY>' \
--data '{
    "type": "destination",
    "name": "Attio",
    "inputs": {
        "apiKey": {
            "value": ""
        },
        "email": {
            "value": ""
        },
        "personAttributes": {
            "value": ""
        }
    },
    "enabled": true,
    "template_id": "template-attio"
}'