Send PostHog conversion events to Snapchat Ads

Requirements

Using this requires either PostHog Cloud with the data pipelines add-on, or a self-hosted PostHog instance running a recent version of the Docker image.

You'll also need access to the relevant Snapchat Business account.

Installation

1. In PostHog, click the Data pipeline tab in the left sidebar.

2. Click the Destinations tab.

3. Search for Snapchat Ads Conversions and click + Create.

4. Connect your Snapchat Business account at the configuration step.

5. Visit the Snapchat Business Manager.

   1. If you’ve already set up a Pixel for your website, we recommend that you use the same Pixel ID for your browser and server events.
      1. To create a new Pixel, click Pixels and then click Create Pixel button.
      2. Choose a name for your Pixel, and then click Create.
   2. Go to your Pixel by clicking Pixels and then click the Pixel you want to use.
   3. Copy the Pixel ID.

6. Back in PostHog, add the Pixel ID to the destination configuration.

7. Set up your event and property filters to remove unnecessary events. You only want to send events that are conversions. Filter out unrelated events or ones missing required data.

8. Press Create & enable, test your destination, and then watch your conversions get sent to Snapchat Ads.

# Create a new destination
curl --location 'https://us.i.posthog.com/api/environments/:project_id/hog_functions' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer <POSTHOG_PERSONAL_API_KEY>' \
--data '{
    "type": "destination",
    "name": "Snapchat Ads Conversions",
    "inputs": {
        "oauth": {
            "value": ""
        },
        "pixelId": {
            "value": ""
        },
        "userData": {
            "value": ""
        }
    },
    "enabled": true,
    "template_id": "template-snapchat-ads"
}'