If you need your users to carry out a series of actions in a row, funnels are a way of working out where users are dropping off.

There are many valuable use cases for this data:

  • If you need users to sign up and then perform a key action, you can easily analyze the percentage that are dropping out.
  • If you need users to come back repeatedly to perform an action, you can see how many “first time” users return.
  • If you are trying to understand where in your marketing funnel that you are getting drop off, funnel analytics will make clear what you need to focus on to grow.

A funnel is a series of Actions.

You can watch a short training video on Funnels here:

Funnels Training Video

Creating a funnel

To create a funnel, go to ‘Funnels’ in the left hand navigation:

left hand navigation - funnels selected

You’ll be taken to a page showing statistics on any existing funnels you have built, Click ‘New funnel’ to begin:

New funnel button

Adding actions or events

Next, create the first in the series of Actions or Events:

Select action or event in each funnel step

Add more Actions or Events as needed:

Add more actions if needed

You'll end up with a graph - something like this:


The above demonstrates that whilst there were 11 ‘Sign up’s, there was just one ‘Apply for Beta clicked’.

Filter funnels by time

You can also filter funnels by time intervals. By default, funnels will show actions completed over the last 7 days, but this can be changed by selecting the time interval next to 'Add to dashboard'

funnels by time

Funnel drop-off user breakdown

We can go even further with PostHog – to see which users were in this funnel, and how each of them behaved:

Funnel dropoff user breakdown

From here, it’s easy to click an individual user, to see their entire Events history – just click the link.