Test changes in production with a suite that makes it easy to get the results you want.
Validate a hypothesis
Changing a flow, copy, or visuals elements.
Set your success criteria
Define your acceptable threshold of statistical significance.
Estimate time to results
Calculate a time estimate for for getting the results you want.
"I'm always trying to find the next experiment to run with PostHog. Every day, I'm checking reports and trying to push the boundaries by testing new hypotheses."