Usage-based pricing

PostHog offers usage-based pricing, not value-based pricing.

Enjoy a generous free tier every month.

No credit card required
Starts at $0/mo with a generous monthly free tier*

*Free tier resets monthly. Prices decrease exponentially with volume.

Pricing calculator


Estimate your price

Event types, explained

Events are billed at different rates based on volume and if you choose to send custom user properties with the event.

Anonymous events

Anonymous event example

No individually-identifiable info, analyzed in aggregate, don't use person profiles

By default, events are anonymous, meaning they don't have any personally-identifiable information attached to them.

They come with info about the browser and device, visitor's location, and any UTM parameters.

With anonymous events, you can:

  • See a Google Analytics-style dashboard
  • Access properties like UTMs, location, referrer, page views
  • Create aggregate insights in Product analytics

    • How many times users click an element on a page
    • Group visitors by device type or location
    • Filter to interactions on a specific page
    • Track anonymous users across sessions

Pricing starts at


First 1 million events/mo free

Identified events

Identified event example

Track usage of specific, logged in users by using person profiles.

Indentify users by their email address or other unique identifier, and attach custom properties to their person profiles.

In addition to anonymous event capabilities, you can:

  • Merge anonymous users with their eventual identified user

    • Like when they sign up for your product or use different devices - enables analyzing the user's path
  • Store custom properties on users

    • Use these properties in cohorts, session replay, experiments, and feature flags
  • Create user-specific insights in Product analytics

    • How many times specific users click an element on a page
    • Group cohorts of users by device type, location, or property
    • Filter to interactions on a specific page by specific users

Pricing starts at


First 1 million events/mo free

First 1,000,000 events free – every month!

Event usage


Identified events


Anonymous events


Product add-ons

  • Group analytics

    Starts at



  • Data pipelines

    Starts at



Event cost subtotal


Platform add-ons




Estimated total

for all products & add-ons


Give PostHog a try

No need to pick a plan - try our free version and decide if you want advanced features later!

One plan for most customers

Use PostHog free forever, with some limits

Totally free
(This plan)
Ridiculously cheap
Free forever
Starts at $0/mo
Volume limits
Limited to free monthly allowance
Product features
Almost all the features
All features
Community support
Standard support

Plan FYIs

  • Self-serve, no upsells, no need to "talk to sales"
  • We don't do outbound sales. Everyone pays the same rates.
  • You can set billing limits per product so you never get a surprise bill
  • 90% of our customers don't pay anything to use PostHog!



Priority support, unlimited projects, white labelling, SSO enforcement, and features for collaboration with team members.



Why add-ons?

  • We move additional functionality to add-ons to keep our base prices low. This is so you never pay for functionality you don't want or need.
  • Subscribe to add-ons after signing up.

A note from our co-founder

Our pricing is designed to make you happy

Here's what you should know about our pricing:

  • We make a profit with every product. This means we don’t have loss-leader products that will go up in pricing later or get retired.
  • We aim to be the cheapest for each product at every scale compared to every major competitor. Tell us if we're not! (Note: This doesn't include your buddy's two person startup.)
  • The company in general has significant revenue, over 60,000 customers, runs default alive, and aims to IPO rather than sell. This means we don’t rely on investors to grow, and we’re stable. Of course we aren’t perfect, but this goes a long way to avoiding the average dumb vc-backed company stuff in general - like running out of money or selling to a lame bigger company who just kills off our products.
  • We have an open source product too - so if you must, you can self host. It is MIT licensed if you want to use it in a big organization that isn’t ready to move to PostHog Cloud yet.

If this makes you happy – like most people - just start here:

Get started - freeNo credit card required

Or if you need more info, , ask a question, or talk to a human.

When James isn't thinking about how to cut prices (again), you'll likely find him changing a diaper.

Pricing FAQ

  • How do I know what my volume is?

    Tim Glaser

    The easiest way is to sign up for the Free plan. You'll get an accurate volume projection after just a few days.

  • Do I pay anything for stored events?

    Simon Fisher

    No, you only pay the fee per captured event in a given month (i.e. you only pay when each event is first received). There are no additional costs or fees.

  • How long do you retain data?

    Tiina Turban

    Data (except recordings, see below) is guaranteed to be retained for 7 years on any paid plan and 1 year on a free plan. After 1 year, data may be moved into cold storage so queries may run more slowly.

  • How long do you retain recordings?

    Rick Marron

    Recordings are kept on Clickhouse-based installations for 1 month. For paid customers on PostHog cloud, recordings are kept for 3 months.

  • What happens after the data retention period elapses?

    Marius Andra

    Any event or user data stored for more than the retention period may be permanently deleted from our systems.

  • Is there a free trial on paid plans?

    Michael Matloka

    We have a generous free tier on every paid plan so you can try out the features before paying any money (though you will need to enter your credit card info). If you have additional needs, such as enterprise features, please get in touch.

  • What currency are your prices in?

    James Hawkins

    All prices are in US Dollars (USD), excluding taxes.

  • Do you offer a discount for non-profits?

    Eric Duong

    Yes in most cases - 50% off any plan. Create your account, then email from the same email address with some basic details on your organization. We will then apply a discount.

  • Are there any minimums or annual commitments?

    Cameron DeLeone

    Nope. We can, however, offer annual commitments (for example, to maintain pricing) if you need them as part of an enterprise agreement.

Have another pricing-related question? Ask in our community forum

This is the call to action.

If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.


PostHog Cloud

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PostHog Cloud
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by Kim K

*PostHog is a web product and cannot be installed by CD.
We did once send some customers a floppy disk but it was a Rickroll.

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You always need to find ways to improve. PostHog is central to how we do that at Y Combinator. It helps us try ideas, measure results, and build better products.
Cat Li, Y Combinator
Cat LiProduct & Engineering Lead, Y Combinator
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