Growth Team

Growth Team

The Growth Team scheming up ways to chop prices in half at a recent meetup in San Luis Obispo, CA


Recently shipped

Introducing the Teams plan: Get more features without having to “talk to sales”

We've introduced a new pricing option which makes some advanced features available to everyone. It’s called Teams, and it's ideal for orgs which need enterprise features but also want the flexibility of a self-serve monthly plan. As always, you can see a breakdown of all plans on your billing page.

We think the Teams plan will be especially useful for any organizations that need more teams-oriented features like project permissions and SSO or 2FA enforcement.

In addition to advanced security features, Teams also gives you collaboration to help teams work together more effectively, like dashboard tags. You’ll also get priority customer support through the app.

Some of these features were previously available on other plans, but we don’t want to take away features you were already. So, if you already use PostHog you’ll retain access to most features, including project permissions, dashboard tags and text cards. You’ll also keep 2FA enforcement if you’ve enabled it previously.

Audit logs have moved wholly to the Teams plan, however, as they’re a security and compliance feature — useful for businesses of a certain size, but not really needed for early-stage orgs.

We think Teams improves PostHog by making advanced features and an enterprise-level support experience more widely available and flexible, but as always we’d love to hear your feedback.


Q2 2024 Objectives

  • Objective 1: Create a flow in product analytics onboarding to fill out a dashboard template using actions (Raquel)
    • Reasoning: Templates are useful for getting people to valuable insights quickly, but they have to wait for data to come in before they can use themes. If we use actions, they can be made right away.
    • Metrics: Percent of new orgs that activate increases, retention goes up or stays the same, people actually use the flow.
  • Objective 2: Simplify our subscription flows (Zach, supported by Raquel)
    • Reasoning: Subscribing to PostHog can be very confusing. To get platform features, you have to subscribe to any Product. And what does it mean to be subscribed to one product but not another?
    • Metrics: Conversion rate to subscribed should increase, complaints about unexpected charges should not go up.
    • You don't sub to products individually, you instead just add a CC to the platform
    • If you have a CC in, you're charged for any usage you accrue
    • Pricing page reflects these changes
    • Nice to have: Per-project breakdown on the billing page
  • Objective 3: Launch pricing changes (Bianca, Raquel)
    • Personless events - will help us reach more customers at an affordable price
    • Data warehouse - it's becoming pretty useful, we should charge for it
    • Session replay - we can reduce costs to improve retention and reach more people
      • Create plan transition feature so people can see new plans and decide if they want to switch


What the Growth team does

  • Sign up and authentication
  • Activation
    • Global onboarding flow
    • Develop tooling for individual product onboarding and activation
    • Help product teams leverage the tooling to create best-in-class onboarding & activation flows for their products
    • Improve cross-product pollination
  • Product led growth
    • Develop new products and strategies to increase top of funnel
  • Anything billing
    • Billing infrastructure
    • Pricing & self-serve revenue (in collaboration with each product team)
    • Revenue reporting
  • Internal metrics reporting (company scorecard)

How to work with the Growth team

In addition to covering specific areas of the product, members of the Growth team can temporarily join other small teams to execute jointly on growth-related tasks. This can be done by requesting help during Sprint planning, or at the beginning of the Quarter during the OKR definition phase.

Feature ownership

You can find out more about the features we own here