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Roadmap

What we're building

  • AI Wizard Installer

    Install PostHog with a single command, rolling out to all users soon!

    Project updates

    No updates yet. Engineers are currently hard at work, so check back soon!

  • Vercel Integration

    We're building an integration with Vercel so that you can sync your Feature Flags and Experiments to your NextJS deployments.

    Project updates

    No updates yet. Engineers are currently hard at work, so check back soon!

Recently shipped

More useful weekly digests

Weekly digest emails got a rebrand and are now show proper error counts, more info on how your users are using you, and more useful AI prompts for you.

Goals

Q4 2026 objectives

These are the primary goals the team is prioritizing this quarter.

Solve onboarding and implementation for agents – Matt Brooker Rafael Audibert
  • Rationale: As an agent, it is hard to sign up, to implement PostHog correctly, and to know what to do with it.
  • Things we could do: Make the wizard's headless mode production-ready, so it can be agent-driven. Expose our skills through a CLI and make agents aware of it. Simplify account provisioning for agents.
  • Note: Rafael owns this goal while Matt is on parental leave.
Solve the PostHog experience for humans – Fernando Gomes
  • Rationale: As a human, it is hard to know how to get set up and what you can do with PostHog.
  • Things we could do: Make onboarding be user-centric and task-oriented, instead of setting up each PostHog tool one by one. Find out if the onboarding email flow is correct for the current stage of PostHog. Make it easier to offload onboarding and implementation to an agent. Use the wizard in the cloud for point implementations, such as adding a new product. Think through onboarding to a new product more carefully.
Solve inter-product growth for agents – Rafael Audibert
  • Rationale: After a codebase uses one product, how do we make sure agents suggest and implement the other PostHog products that go with it?
  • Things we could do: This goal is more abstract than the others, so we must try many things to see what sticks. Suggest new products and tools in tool call responses. Guide the user to new products with incremental skill surfacing. Write more docs.

Side-quest

Solve intra-product growth for humans
  • Rationale: After a user starts to use a product, how do we spread knowledge about that product so that the user uses it more?
  • Things we could do: Each product team should own this for its own product, but not all of them do it well. Build a platform that makes it easy for them.

Q3 2026 recap

These were the primary goals the team prioritized this quarter.

Redesign the authentication and onboarding flows – Fernando Gomes
  • Built new self-driving optimized onboarding
  • Redesigned login/signup flow around the new website design
  • Handoff from PostHog onboarding to self-driving onboarding
  • Wizard cloud infrastructure
Measure success of the AI positioning at the company level – Rafael Audibert
  • Establish baseline of Code activation
  • Monitor impact on existing revenue streams
Streamlined data layer for the RevOps flow – Matt Brooker
  • Model what kind of customer someone is to guide them towards the right onboarding process – Mine Kansu
  • Avoid keeping stale enriched data
  • Replaced Clay with in-house enrichment model
  • Built "AI-pilledness" pipeline in the new system

Next quarters

Non-exhaustive list of things we want to work on eventually:

  • One-click/wizard-based migration away from competitors
  • Demo environment for customers to try out PostHog with existing data (and relatable to their own business domain)
  • Improved ingestion URL (dynamic, harder to block/guess)

Handbook

What the Growth team does

We operate under a triple mandate - albeit one easier than the FED's: increase top of funnel acquisition, ensure successful activation, and increase cross-sell between products.

  • Signup
    • Everything from the moment someone lands on the signup page
    • Signup flows from any surface other than PostHog.com (e.g. partner integrations, agents)
    • Conversion from PostHog.com visits to the signup page is owned by the Website mini crestWebsite Team. We make suggestions and requests there, and they'll generally get more weight than requests from other teams.
  • Activation
    • Global onboarding flow
    • Develop tooling for individual product onboarding and activation
    • Help product teams leverage the tooling to create best-in-class onboarding & activation flows for their products
  • Product led growth
    • Develop new products and strategies to increase top of funnel
    • Integrate with external partners to drive growth
  • Product cross-sell
    • Track and measure cross-sell between products
    • Identify the right time to cross-sell different products to different users
    • Work with marketing to experiment on cross-sell initiatives outside the app
    • Build bridges to other products that appear when customers might benefit from them

How to work with the Growth team

In addition to covering specific areas of the product, members of the Growth mini crestGrowth Team can temporarily join other small teams to execute jointly on growth-related tasks. This can be done by requesting help during Sprint planning, or at the beginning of the Quarter during the OKR definition phase.

Feature ownership

You can find out more about the features we own