Growth Team

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Team members


Maximize the number of people who get value out of PostHog, and help them realize and leverage all the value we offer.

What the Growth team does

  • Sign up and authentication
  • Activation
    • Global onboarding flow
    • Develop tooling for individual product onboarding and activation
    • Help product teams leverage the tooling to create best-in-class onboarding & activation flows for their products
    • Improve cross-product pollination
  • Product led growth
    • Develop new products and strategies to increase top of funnel
  • Anything billing
    • Billing infrastructure
    • Pricing & self-serve revenue (in collaboration with each product team)
    • Revenue reporting
  • Internal metrics reporting (company scorecard)

Q1 2024 objectives

  • Objective 1: Double activation rates for product analytics and session replay
    • Reasoning: Activation is lower than we'd like it to be, and activation is a leading indicator for retention and revenue
    • KR: 2 customer interviews per week
    • KR: Start 1 new experiment every week
  • Objective 2: Launch pricing for Data warehouse, queries, CDP
    • Reasoning: Customers get lots of value out of these and should be charged accordingly
    • KR: Cost of collaboration doesn't feel too high

How to work with the Growth team

In addition to covering specific areas of the product, members of the Growth team can temporarily join other small teams to execute jointly on growth-related tasks. This can be done by requesting help during Sprint planning, or at the beginning of the Quarter during the OKR definition phase.

Feature ownership

You can find out more about the features we own here

What we're building

Check out the company roadmap to see what we're working on next!


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