Increase the number of relevant visitors to our website.
Q3 2022 Goals
- Accelerate word of mouth growth by significantly increasing awareness of what PostHog does as a company and as a product
- Key Results:
- Average 420 new org signups per week
- Increase HogMail subscribers to 1,000
- Get 20 reviews on our G2 profile
- Word of mouth continues to be our main driver of growth, but we want to be more focused in our approach, and in particular shift focus a bit from ‘telling people PostHog exists’ to ‘telling people what PostHog does’, given we’ve now done quite a lot of top of funnel brand awareness, sponsorships etc.
- Moving from tracking all user signups to orgs only means Marketing is focused on the number that we can actually influence the most.