Q4 2024 goals
- Editing of community questions, replies
User mentions- Hedgehog avatar builder
- AI answer enhancements
Add AI answers to replies
- Add AI answers to docs
Implement new merch store fulfillment service
- Send orders via API
- Check stock levels
- Order status page
Changes for supporting more products
- Product bucketing by use case
In-product projects
Exact projects TBD
- Customizable navigation sidebar
- Empty states
- Product intro pages
- Onboarding
- Billing/usage pages
Stretch: Support API improvements
This is dependent on Tim and Raquel taking this on this quarter.
- Better API docs
- Support API as a product
- Developer hub homepage
Previous goals
Q3 2024 goals
Objective: Increase the number of people asking and answering questions in the community forums
- Implement HogCoins and awards
- Community onboarding
- Off-topic forum engagement
- Grow adoption of community bios
Objective: Help users find instant answers to their questions
- Deflect new questions by suggesting relevant articles or existing threads
- Make community forums accessible in-product
Q2 2024 goals
Q2 2024 goals
Objective: Make PostHog.com a destination for product engineers and PostHog customers
- Community homepage
- Make PostHog more personal
- Incentives/gamification
- Get points by answering questions and engagement, stickers for community achievements
- Show question views, encourage author to mark questions as resolved
- Better email notifications
- Website notification system
- Onboarding
- Fill out your bio, introduce yourself in the forums, see what the team is working on/subscribe to your interests
- Templates
- Create a vibe where people want to contribute
- HogQL queries, dashboard templates, etc
- OAuth
- Support a link between PostHog Cloud accounts and community accounts
Objective: Make it easier to develop on PostHog.com, and make sure things still work under heavy traffic loads
- Move to Strapi Cloud for reliability and performance
Improve build times (currently ~18min) - Done!- Work through backlog of website quality issues
Search & discoverability
Objective: Make it easier to find answers directly on PostHog.com (vs Google)
- Show suggested questions/answers before submitting a new question
- Better interface for browsing search results
Q1 2024 goals
Q1 2024 goals
Make the website better
- Make some performance enhancements - technical SEO and making sure we have a good Lighthouse score
- Improve build times (currently ~18min)
- Better documentation of stuff we’re making, especially with Strapi
- Ship unified auth
- ~Ship the new merch store~
- Get API docs up to the same standard as rest of the website (exact scope TBD)
Get community to product-market fit
- Build the missing features for /posts
- Make it less confusing and horrible to change things on the roadmap
- Make it easier for teams to self-manage
- James gets the wider community engaged with /posts and the roadmap and proves out our community model
Continue to rove across product as we’re able
- Better unification between website elements and in-app (eg: pricing tables, etc)
What the heck is the Website & Vibes Team?!
The Website & Vibes team is responsible for making PostHog not feel like every other tech company. We primarily work on PostHog.com (design, copy, overall UX architecture, and development), but also try to inspire the rest of the team to think outside the box to avoid default tech company mediocrity. We also jump around in the product a bit (as time allows) to 10x parts of the experience.
Objectives
- Help the team stay true to the brand
- Guide the emotion of PostHog's identity
- Retain authenticity (and quirkiness) while being seen as a respected and trustworthy brand
- Bring delight to everyone who uses PostHog – both on the website and in the product
Things we've built
Values
1. Don't follow the crowd
There are hundreds of Linear-style websites out there. We are intentionally not one of them. Becoming the inspiration never started by copying what already existed. It's better to be copied than to copy.
2. To do it right, we have to do it ourselves
Plenty of services exist to make building websites easier, but they're limited by someone else's creativity. No off-the-shelf solution solves 100% of every problem. In order for us to execute our vision to 100%, we need complete control of the entire experience.
3. Treat our website as a product
"Death by a thousand cuts, but a thousand tiny improvements add up"
Our website isn't a marketing site. It's our primary channel for sales, recruitment, and communicating our company culture and values. Since these are always evolving, we are constantly evolving how we communicate them.
4. Spark joy, and continually push back against mediocrity
Doing unique things that unexpectedly delight visitors will pay off dividends over adding more signup CTAs to a page. Building for the long-term pays dividends over optimizing for the short term boost in conversion rate.
5. Treat the root cause, not the symptom
Sometimes users (even internal users) don't typically think past the immediate challenge they're facing. Take the time to step back and decide if a bit more thought and effort can make things 10x better.
Responsibilities
- Ensure PostHog.com is the best resource for learning how to use PostHog
- Support small teams in meeting their goals by providing design and copywriting support
- Hold the line on quality and consistency across all of PostHog's digital experiences
Output metrics
Slack channels
