PostHog Cloud

612 reviews
*

PostHog is designed to grow with you. Our 8 products (and counting) will take you from idea to product-market fit to IPO and beyond. 🚀

Our generous free tier means more than 90% of companies use PostHog for free. Only add a card if you need more than the free tier limits, advanced features, or want more projects. You still keep the same monthly free volume, even after upgrading.

Free

No credit card required

Free tier on all plans

(resets monthly)
+
Analytics
1M events
Session replay
5K recordings
Feature flags
1M requests
Experiments
Billed with feature flags
Surveys
250 responses
Data warehouse
1M rows

Usage-based pricing

If your usage goes beyond the free tier limits, we offer usage-based pricing. You can set a billing limit for each product so you never get an unexpected bill.

Add a credit card and also get:

  • 1 project 6 projects
  • 1-year data retention 7-year data retention
  • Community support Email support

Rates (after the monthly free tier)

Prices reduce with scale

  1. First 1 million events
    Free
    1-2 million
    $0.0000500/event
    2-15 million
    $0.0000343/event
    15-50 million
    $0.0000295/event
    50-100 million
    $0.0000218/event
    100-250 million
    $0.0000150/event
    250 million+
    $0.0000090/event
  2. First 5k recordings
    Free
    5-15k
    $0.0050/recording
    15-50k
    $0.0035/recording
    50-150k
    $0.0020/recording
    150-500k
    $0.0017/recording
    500k+
    $0.0015/recording
  3. First 1 million requests
    Free
    1-2 million
    $0.000100/request
    2-10 million
    $0.000045/request
    10-50 million
    $0.000025/request
    50 million+
    $0.000010/request
  4. First 1 million requests
    Free
    1-2 million
    $0.000100/request
    2-10 million
    $0.000045/request
    10-50 million
    $0.000025/request
    50 million+
    $0.000010/request
  5. First 250 responses
    Free
    250-500
    $0.200/response
    500-1k
    $0.100/response
    1-10k
    $0.035/response
    10-20k
    $0.015/response
    20k+
    $0.010/response
  6. First 1 million rows
    Free
    1-10 million
    $0.000015/row
    10-100 million
    $0.000010/row
    100 million+
    $0.000008/row

Compare plans

Just pick this one!

You can upgrade later.

Totally free

No credit card required

Free

 

  • Generous free monthly tier

    Usage capped at free tier limits

  • Like, totally free

    Almost all product features, no credit card required

  • Community support

    Support via community forum

1 project

1-year data retention

Get started - free

Ridiculously cheap

Usage-based pricing after free tier

Starts at $0/mo

 

  • Generous free monthly tier

    Pay nothing if below free tier limits

  • Usage-based pricing

    Set billing limits per product so you never pay more than expected.

  • Standard support

    Support via email, Slack-based over $2k/mo

6 projects

7-year data retention

Get started - free

Starship enterprise

Usage-based pricing after free tier

From $2,000/mo

 

  • SAML SSO
  • Custom MSA
  • Dedicated support
  • Training & onboarding
  • Advanced permissions
  • Audit logs

Unlimited project

Custom data retention

Talk to a human

All plans include:

  • Unlimited team members
  • No limits on tracked users
  • API access
  • Google, Github, and Gitlab SSO

Show full plan comparison

Add-ons

We've moved specialized functionality into add-ons so you never pay for things you don't need.

Teams

Priority support, unlimited projects, white labeling, SSO enforcement, and features for collaboration with team members.

$450.00/month

Person profiles

Store data about people, track users across multiple visits and devices, and create cohorts and visualizations based on person profile properties.

Pricing starts at $0.000198/event

First 1,000,000 events/mo free

Group analytics

Associate events with a group or entity - such as a company, community, or project. Analyze these events as if they were sent by that entity itself. Great for B2B, marketplaces, and more.

Pricing starts at $0.000071/event

First 1,000,000 events/mo free

Data pipelines

Get your PostHog data into your data warehouse or other tools like BigQuery, Redshift, Customer.io, and more.

Pricing starts at $0.000062/event

First 1,000,000 events/mo free

Explore add-ons

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Product analytics
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Session replay
Feature flags
Experiments
Surveys
Data warehouse

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Latest reviews

4.4

612 reviews

Reviews collected by G2

Netflix for Product Folks

What do you like best about PostHog?

PostHog has completely changed the way I understand user behavior on my site. The session replay feature is like binge-watching user interactions – it’s as engaging as a Netflix series, but with way more actionable insights. I literally watch every day how users navigate, where they click, and what might be causing them friction. It’s one thing to see metrics on a dashboard, but it’s on a whole other level to watch actual user sessions play out. It’s like having a front-row seat to understand what’s working and what’s not, and it’s made improving the user experience faster and more intuitive. By the way, It's free easy to integrate (in seconds) and opensource - I can just use PostHog for all things analytics and beyond instead of various analytics tools.

What do you dislike about PostHog?

What I find challenging about PostHog is that, with so many features available, it can feel overwhelming at first to figure out where to begin. It’s not always clear which tools I should use for specific needs, and I’ve had to take some time to understand how each feature aligns with my goals. A bit more guidance or onboarding for new users would make the experience smoother.

What problems is PostHog solving and how is that benefiting you?

PostHog solves several key problems for anyone looking to understand user behavior deeply and improve their product experience. First, it gives me a full view of user actions through session replays, heatmaps, and event tracking, which means I can easily spot areas where users might struggle or drop off. (Example: I got to know why i'm not getting newsletter subscribers and made a change and signups started rolling). Additionally, PostHog’s analytics are all-encompassing, which means I no longer need multiple tools to analyze user interactions, A/B test, or track metrics. Having everything centralized saves time and gives me a clear, holistic view of what’s happening on my site. The biggest benefit is the ability to make data-driven improvements much faster. Instead of guessing what users need or reacting to issues after they escalate, I can proactively address problems as soon as I see them play out in user sessions. This ultimately helps improve user satisfaction, which is crucial for retention and growth.

Easy, inexpensive, and well made

What do you like best about PostHog?

Posthog has a very charming site and brand that is woven into everything and it makes it simple to use and understand. Google Analytics sucks to use, PostHog is easy. I've tried other very expensive options that start at $500/month and you get more or less the same stuff for free with PostHog. They've got lots of features to explore that I haven't got into yet, but they are a must on every new project I start. I've seen tons of other folks always mention PostHog as their go to and they aren't wrong! Not only is it easy to integrate and implement, I get emails here and there saying they've lowered the prices on new features!

What do you dislike about PostHog?

The web replays can start to add up after you get a lot of them.

What problems is PostHog solving and how is that benefiting you?

I can actually understand and easily look up analytics.

Best in class onboarding with features and pricing to match

What do you like best about PostHog?

Having a set of complimentary services all withing a single provider that you can progressively adopt as you grow into the need makes early product development so much easier.

What do you dislike about PostHog?

Not found anything so far they have everything I have needed.

What problems is PostHog solving and how is that benefiting you?

It allows us to safely make changes across our products while also being able to assess the impact and success of these changes. Previously this was two if not three seperate products each with higher costs and effort to integrate.

Pricing calculator

Products

Estimate your price

Event types, explained

Events are billed at different rates based on volume and if you choose to send custom user properties with the event.

Anonymous events

Anonymous event example

No individually-identifiable info, analyzed in aggregate, don't use person profiles

By default, events are anonymous, meaning they don't have any personally-identifiable information attached to them.

They come with info about the browser and device, visitor's location, and any UTM parameters.

With anonymous events, you can:

  • See a Google Analytics-style dashboard
  • Access properties like UTMs, location, referrer, page views
  • Create aggregate insights in Product analytics

    • How many times users click an element on a page
    • Group visitors by device type or location
    • Filter to interactions on a specific page
    • Track anonymous users across sessions

Pricing starts at

$0.00005/event

First 1 million events/mo free

Identified events

Identified event example

Track usage of specific, logged in users by using person profiles.

Identify users by their email address or other unique identifier, and attach custom properties to their person profiles.

In addition to anonymous event capabilities, you can:

  • Merge anonymous users with their eventual identified user

    • Like when they sign up for your product or use different devices - enables analyzing the user's path
  • Store custom properties on users

    • Use these properties in cohorts, session replay, experiments, and feature flags
  • Create user-specific insights in Product analytics

    • How many times specific users click an element on a page
    • Group cohorts of users by device type, location, or property
    • Filter to interactions on a specific page by specific users

Pricing starts at

$0.000248/event

First 1 million events/mo free

First 1,000,000 events free – every month!

Event usage

Events/mo

Identified events

01M10M50M250M
0

Anonymous events

01M10M50M250M
0
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Product add-ons

  • Group analytics

    Starts at

    $0.000071/event

    $0

  • Data pipelines

    Starts at

    $0.000062/event

    $0

Event cost subtotal

$0

Platform add-ons

Teams

$450/mo

$0

Estimated total

for all products & add-ons

$0

How our pricing works

  • Only pay for products you use
  • Generous free tier for each product (resets monthly)
  • You can set billing limits per product so you never get a surprise bill
  • We also offer discounts for startups and non-profits

Estimating usage

  • Not sure what your volume looks like? Add the tracking code to your site and check back in a few days – no credit card required.
  • If something stupid happens, like you get an unexpected bill and you’re unhappy, we’ll pretty much always refund it!
  • We've also written this handy guide to help!

Give PostHog a try

No need to pick a plan - try our free version and decide if you want advanced features later!

More pricing reads

If you've made it this far, you might be interested in these other pages about how our pricing works.

Pricing FAQ

  • How do I know what my volume is?

    Tim Glaser

    The easiest way is to sign up for the Free plan. You'll get an accurate volume projection after just a few days.

  • Do I pay anything for stored events?

    Simon Fisher

    No, you only pay the fee per captured event in a given month (i.e. you only pay when each event is first received). There are no additional costs or fees.

  • How long do you retain data?

    Tiina Turban

    Data (except recordings, see below) is guaranteed to be retained for 7 years on any paid plan and 1 year on a free plan. After 1 year, data may be moved into cold storage so queries may run more slowly.

  • How long do you retain recordings?

    Rick Marron

    Recordings are kept on Clickhouse-based installations for 1 month. For paid customers on PostHog cloud, recordings are kept for 3 months.

  • What happens after the data retention period elapses?

    Marius Andra

    Any event or user data stored for more than the retention period may be permanently deleted from our systems.

  • Is there a free trial on paid plans?

    Michael Matloka

    We have a generous free tier on every paid plan so you can try out the features before paying any money (though you will need to enter your credit card info). If you have additional needs, such as enterprise features, please get in touch.

  • What currency are your prices in?

    James Hawkins

    All prices are in US Dollars (USD), excluding taxes.

  • Do you offer a discount for non-profits?

    Eric Duong

    Yes in most cases - 25% off any plan. Create your account, then email sales@posthog.com from the same email address with some basic details on your organization. We will then apply a discount.

  • Are there any minimums or annual commitments?

    Cameron DeLeone

    Nope. We can, however, offer annual commitments (for example, to maintain pricing) if you need them as part of an enterprise agreement.

Have another pricing-related question? Ask in our community forum

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If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.

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*PostHog is a web product and cannot be installed by CD.
We did once send some customers a floppy disk but it was a Rickroll.

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You always need to find ways to improve. PostHog is central to how we do that at Y Combinator. It helps us try ideas, measure results, and build better products.
Cat Li, Y Combinator
Cat LiProduct & Engineering Lead, Y Combinator
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