Add-ons

We've moved specialized functionality into add-ons so you never pay for things you don't need.

Identified events

Store data about people, track users across multiple visits and devices, and create cohorts and visualizations based on person profile properties.

Pricing starts at $0.000198/event

First 1,000,000 events/mo free

Features

Identified events

Enhance your user data with properties and attribution data. Great for tracking user behavior across devices and sessions and tracking person changes over time.

Pricing breakdown
First 1 million events
$0.0000000/event
1-2 million
$0.0001980/event
2-15 million
$0.0000697/event
15-50 million
$0.0000360/event
50-100 million
$0.0000146/event
100-250 million
$0.0000037/event
250 million+
$0.0000010/event

Group analytics

Associate events with a group or entity - such as a company, community, or project. Analyze these events as if they were sent by that entity itself. Great for B2B, marketplaces, and more.

Pricing starts at $0.000071/event

First 1,000,000 events/mo free

Examples of how to use groups

B2B SaaS app

Aggregate events at an account-level. Calculate metrics like:

  • number of daily active companies
  • company churn rate
  • How many companies have adopted a new feature.

Collaborative, project-based services

For project-based products like Notion, Jira, or Figma, create a project group type to calculate:

  • metrics at a project level
  • users per project
  • project engagement

Communication-based apps

For a product like Slack, you can create a channel group type to measure:

  • the average number of messages per channel
  • the number of monthly active channels
  • total number of channel participants

Social media apps

For a social network-type product, create a post group type to measure:

  • average number of replies per post
  • total count of unique posters per month

Pricing breakdown
First 1 million events
$0.0000000/event
1-2 million
$0.0000710/event
2-15 million
$0.0000300/event
15-50 million
$0.0000189/event
50-100 million
$0.0000105/event
100-250 million
$0.0000040/event
250 million+
$0.0000029/event

Data pipelines

Get your PostHog data into your data warehouse or other tools like BigQuery, Redshift, Customer.io, and more.

Pricing starts at $0.000062/event

First 1,000,000 events/mo free

Benefits

Send event data to a data warehouse

If you have a data lake or data warehouse, you can use destinations to send PostHog event data there, while ensuring you still have that data in PostHog to perform your analytics processes.

Enforce event schemas

By default, PostHog does not enforce schemas on events it receives. However, a transformation could do so, preventing ingestion of events that do not match the specified schema in order to keep your data clean and following specific guidelines you need it to follow.

Label events

To facilitate sorting through your events, you can use transformations to determine arbitrary logic to label an event (e.g. by setting a label property). This can help you tailor your metrics in PostHog, as well as facilitate data ordering if you ever use PostHog data elsewhere.

Only pay for saved events

PostHog only charges for events that are successfully saved to our platform - events filtered out or dropped by transformations are not counted towards billing quotas.

Pricing breakdown
First 1 million events
$0.0000000/event
1-2 million
$0.0000620/event
2-15 million
$0.0000260/event
15-50 million
$0.0000164/event
50-100 million
$0.0000091/event
100-250 million
$0.0000047/event
250 million+
$0.0000025/event

Mobile session replay

Record and replay mobile app sessions.

Pricing starts at $0.01/mobile recording

First 2,500 mobile recordings/mo free

Features

Mobile session replay

Record and replay mobile app sessions.

Pricing breakdown
First 2.5k mobile recordings
$0.0000/mobile recording
2.5-15k
$0.0100/mobile recording
15-50k
$0.0070/mobile recording
50-150k
$0.0040/mobile recording
150-500k
$0.0034/mobile recording
500k+
$0.0030/mobile recording

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