Add-ons
We've moved specialized functionality into add-ons so you never pay for things you don't need.
Identified events
Store data about people, track users across multiple visits and devices, and create cohorts and visualizations based on person profile properties.
Pricing starts at $0.000198/eventFirst 1,000,000 events/mo free
Features
Identified events
Enhance your user data with properties and attribution data. Great for tracking user behavior across devices and sessions and tracking person changes over time.
Pricing breakdown
First 1 million events
$0.0000000/event
1-2 million
$0.0001980/event
2-15 million
$0.0000697/event
15-50 million
$0.0000360/event
50-100 million
$0.0000146/event
100-250 million
$0.0000037/event
250 million+
$0.0000010/event
Group analytics
Associate events with a group or entity - such as a company, community, or project. Analyze these events as if they were sent by that entity itself. Great for B2B, marketplaces, and more.
Pricing starts at $0.000071/eventFirst 1,000,000 events/mo free
Examples of how to use groups
B2B SaaS app
Aggregate events at an account-level. Calculate metrics like:
- number of daily active companies
- company churn rate
- How many companies have adopted a new feature.
Collaborative, project-based services
For project-based products like Notion, Jira, or Figma, create a project group type to calculate:
- metrics at a project level
- users per project
- project engagement
Communication-based apps
For a product like Slack, you can create a channel group type to measure:
- the average number of messages per channel
- the number of monthly active channels
- total number of channel participants
Social media apps
For a social network-type product, create a post group type to measure:
- average number of replies per post
- total count of unique posters per month
Pricing breakdown
First 1 million events
$0.0000000/event
1-2 million
$0.0000710/event
2-15 million
$0.0000300/event
15-50 million
$0.0000189/event
50-100 million
$0.0000105/event
100-250 million
$0.0000040/event
250 million+
$0.0000029/event
Data pipelines
Get your PostHog data into your data warehouse or other tools like BigQuery, Redshift, Customer.io, and more.
Pricing starts at $0.000062/eventFirst 1,000,000 events/mo free
Benefits
Send event data to a data warehouse
If you have a data lake or data warehouse, you can use destinations to send PostHog event data there, while ensuring you still have that data in PostHog to perform your analytics processes.
Enforce event schemas
By default, PostHog does not enforce schemas on events it receives. However, a transformation could do so, preventing ingestion of events that do not match the specified schema in order to keep your data clean and following specific guidelines you need it to follow.
Label events
To facilitate sorting through your events, you can use transformations to determine arbitrary logic to label an event (e.g. by setting a label property). This can help you tailor your metrics in PostHog, as well as facilitate data ordering if you ever use PostHog data elsewhere.
Only pay for saved events
PostHog only charges for events that are successfully saved to our platform - events filtered out or dropped by transformations are not counted towards billing quotas.
Pricing breakdown
First 1 million events
$0.0000000/event
1-2 million
$0.0000620/event
2-15 million
$0.0000260/event
15-50 million
$0.0000164/event
50-100 million
$0.0000091/event
100-250 million
$0.0000047/event
250 million+
$0.0000025/event
Mobile session replay
Record and replay mobile app sessions.
Pricing starts at $0.01/mobile recordingFirst 2,500 mobile recordings/mo free
Features
Mobile session replay
Record and replay mobile app sessions.