Pricing for your scale


Ideal for just yourself or small side projects
Capture up to 20,000 events/monthAll core analytics featuresUnlimited tracked users1 team member90-day data retentionCommunity support


Ideal to get your product or website off the ground
Everything in Hobby, plus:Capture up to 200,000 events/monthUnlimited team membersFeature flagsUser cohortsIndividual user history6-month data retentionCommunity support


Ideal for companies with large volumes
Everything in Starter, plus:Up to 500,000 events/monthFurther events charged $99/500K12-month data retentionEmail support


Customcontact us
Ideal for large companies with millions of users
Everything in Growth, plus:Capture unlimited eventsUnlimited data retentionDedicated supportSSO/SAMLExport to data lakes
All prices in US Dollars (USD), excluding taxes

Cloud vs. Enterprise

Cloud or Enterprise? We'd love to help you find the option that's right for you.


  • Recommended if you want to get started right now. Start capturing events in under 5 minutes.
  • You don’t own or want to own your own technical infrastructure. We’ll handle everything for you.
  • You want an out-of-the-box secure solution.
  • You want to get automatic updates with all the latest features.


  • Recommended if you have large volumes of events or users (>100k).
  • You have strict compliance requirements on privacy or data handling (e.g. HIPAA, SOC2).
  • You need dedicated support, and want regular touch points with our team to get the best value.
  • You are concerned with browser privacy features, ad blockers, or third-party cookie blockers.

Frequently asked questions

Ready to get started?