Affordable product analytics for everyone


Ideal if you’re just getting started with your product
Capture up to 5,000 events/monthAll analytics featuresUnlimited tracked usersUnlimited team members90 day data retentionCommunity support


Ideal for companies with more usage
Everything in Free, plus:Up to 500,000 events/month12 month data retentionEmail support


Customcontact us
Ideal for large companies with millions of users
Everything in Growth, plus:Capture unlimited eventsUnlimited data retentionDedicated supportSSO/SAMLExport to data lakes
All prices in US Dollars (USD), excluding taxes

Are you a startup?

We've got your back! Find product-market fit, completely free with a tool that does the legwork for you.

Cloud vs. self-managed

Cloud or self-managed? We'd love to help you find the option that's right for you.


  • Recommended if you want to get started right now. Start capturing events in under 5 minutes.
  • You don’t own or want to own your own technical infrastructure.We’ll handle everything for you.
  • You want an out-of-the-box secure solution.
  • You want to get automatic updates to all the latest features.


  • Recommended if you have large volumes of events or users (in the tens of millions).
  • If you have heavy compliance requirements on privacy or data handling (e.g. HIPAA, SOC2).
  • If your team has technical expertise and/or already manages your own cloud infrastructure.
  • You are concerned with browser privacy features, ad blockers or third-party cookie blockers.

Frequently asked questions

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