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Product analytics

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These industry leaders run their data stack on

Quit writing SQL
to answer product questions

PostHog can answer 90% of them, out of the box.

With PostHog

Before PostHog

1SELECT entrance_period_start,
2       reached_from_step_count,
3       reached_to_step_count,
4       if(reached_from_step_count > 0, round(reached_to_step_count / reached_from_step_count * 100, 2), 0) AS conversion_rate
5  FROM (
6        SELECT entrance_period_start,
7               countIf(steps_completed >= 1) AS reached_from_step_count,
8               countIf(steps_completed >= 2) AS reached_to_step_count
9          FROM (
10                SELECT person_id,
11                       toStartOfDay(timestamp) AS entrance_period_start,
12                       max(steps) AS steps_completed
13                  FROM (
14                        SELECT *,
15                               if(latest_0 < latest_1 AND latest_1 <= latest_0 + INTERVAL 14 DAY, 2, 1) AS steps ,
16                               if(isNotNull(latest_1) AND latest_1 <= latest_0 + INTERVAL 14 DAY, dateDiff('second', toDateTime(latest_0), toDateTime(latest_1)), NULL) step_1_conversion_time
17                          FROM (
18                                SELECT person_id,
19                                       timestamp,
20

The PostHog app library helps you do more with your data

Or build your own app

Event pipelines

Reliably ingest data at any scale to build a holistic view of your customers

Push from a data warehouse

from BigQuery, Snowflake, S3 or Redshift

Snowflake
BigQuery
S3
Redshift

In-product usage

Libraries for JavaScript, server-side and mobile SDKs, built and maintained by PostHog

Pageviews
Clicks
Taps
Mobile SDKs
React
Forms

Integrate your ecosystem

PostHog apps pipe data between your stack

HubSpot
Salesforce
Sendgrid

Push to your data warehouse

An actionable data schema sets you up for further analysis

Snowflake
BigQuery
S3
Redshift

We ship weirdly fast

How else would we have done all this?

Major new feature
Company news
Something cool happened

2020

  • Jan

    • PostHog joins YC W20 batch
    • 1st commit

  • Feb

    • Launched open source analytics on HackerNews

  • Mar

    • 1,000 stars on GitHub

  • Apr

    • iOS, Android libraries

  • May

    • React native library

  • Jun

    • Feature Flags
    • Heatmaps
    • Offsite: Italy

  • Jul

    • Segment destination

  • Aug

    • 3,000 stars on GitHub

  • Sep

  • Oct

    • ClickHouse support

  • Nov

    • Session Recording

  • Dec

    • Lifecycle analysis
    • Raised Series A

2021

  • Jan

    • Apps launched
    • Hubspot Connector

  • Feb

    • Redesigned product

  • Mar

    • Filter internal / test users

  • Apr

    • S3, Snowflake apps

  • May

    • Entirely new query builder

  • Jun

    • Raised Series B

  • Jul

    • Added to YC's top valued companies
    • Funnels 2.0
    • Salesforce Connector

  • Aug

    • Offsite: Portugal

  • Sep

    • PostHog.com complete overhaul
    • SAML support

  • Oct

    • Multivariate Feature Flags

  • Nov

    • Correlation Analysis

  • Dec

    • Group Analytics

2022

  • Jan

    • 5,000 stars on GitHub

  • Feb

    • Experimentation Suite
    • Data Management Suite
    • 7,000 stars on GitHub

  • Mar

    • Offsite: Iceland

  • Apr

    • Console log tracking in recordings

  • May

    • Insight experience overhaul
    • New onboarding experience

  • Jun

    • Rapid ingestion pipeline
    • Demo environment

  • Jul

    • Export and share visualizations as image file
    • Subscribe to dashboards and insights
    • Session analysis across insights

  • Q3

    • In-app setup guided tour
    • PostHog Cloud EU
    • Session Recordings DevTools
    • Turbo feature flags
    • Extended insight visualizations

  • Q4

    • Unified querying across events, persons, sessions, groups
    • Automated insight recommendations
    • Lightning fast querying at billion-event and person scale
"PostHog is a game-changer; it's a full-featured product analytics suite you can self-host. There's no need to risk breaches by sending data to third parties or to waste time on lengthy compliance checks. You don't even need SQL!"
Nicolas Grenié - Typeform
Nicolas GreniéDeveloper Advocate, Typeform

Join our huuuuge* open source community

*8,600+ stars on GitHub

  • 40k+
    Developer community
  • 285+
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  • 50b+
    Events tracked
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