Install PostHog

This is the simplest way to get PostHog up and running. It only takes a few minutes.

Copy the snippet below and replace <ph_project_api_key> and <ph_client_api_host> with your project's values, then add it within the <head> tags at the base of your product - ideally just before the closing </head> tag. This ensures PostHog loads on any page users visit.

You can find the snippet pre-filled with this data in your project settings.

HTML

<script>
    !function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.crossOrigin="anonymous",p.async=!0,p.src=s.api_host.replace(".i.posthog.com","-assets.i.posthog.com")+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="init capture register register_once register_for_session unregister unregister_for_session getFeatureFlag getFeatureFlagPayload isFeatureEnabled reloadFeatureFlags updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures on onFeatureFlags onSessionId getSurveys getActiveMatchingSurveys renderSurvey canRenderSurvey getNextSurveyStep identify setPersonProperties group resetGroups setPersonPropertiesForFlags resetPersonPropertiesForFlags setGroupPropertiesForFlags resetGroupPropertiesForFlags reset get_distinct_id getGroups get_session_id get_session_replay_url alias set_config startSessionRecording stopSessionRecording sessionRecordingStarted captureException loadToolbar get_property getSessionProperty createPersonProfile opt_in_capturing opt_out_capturing has_opted_in_capturing has_opted_out_capturing clear_opt_in_out_capturing debug".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
    posthog.init('<ph_project_api_key>',{api_host:'https://us.i.posthog.com', defaults:'2025-05-24'})
</script>

Once the snippet is added, PostHog automatically captures $pageview and other events like button clicks. You can then enable other products, such as session replays, within your project settings.

Set up a reverse proxy (recommended)

We recommend setting up a reverse proxy, so that events are less likely to be intercepted by tracking blockers.

We have our own managed reverse proxy service included in the platform add-ons, which routes through our infrastructure and makes setting up your proxy easy.

If you don't want to use our managed service then there are several other options for creating a reverse proxy, including using Cloudflare, AWS Cloudfront, and Vercel.

Grouping products in one project (recommended)

If you have multiple customer-facing products (e.g. a marketing website + mobile app + web app), it's best to install PostHog on them all and group them in one project.

This makes it possible to track users across their entire journey (e.g. from visiting your marketing website to signing up for your product), or how they use your product across multiple platforms.

Include ES5 support (optional)

If you need ES5 support for example to track Internet Explorer 11 replace /static/array.js in the snippet with /static/array.full.es5.js

Working with AI code editors?

If you’re working with AI code editors (like Lovable, Bolt.new, Replit, and others), it’s easy to install PostHog. All you have to do is ask (seriously). Specifically: in your tool, type a prompt like this: “I’d like to use PostHog to track events here; here is my install snippet.” Paste in your snippet. The tool will do the rest.

As of this time, some web-based AI builders (such as artifacts by Claude) don’t support access to external JS libraries. You’ll be able to ask it to use a placeholder, and then update it manually when you deploy to production.

Questions? Ask Max AI.

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