How to set up analytics in Nuxt

Product analytics enable you to gather and analyze data about how users interact with your Nuxt.js app. To show you how to set up analytics, in this tutorial we create a basic Nuxt app, add PostHog on both the client and server, and use it to capture pageviews and custom events.

Creating a Nuxt app

To demonstrate the basics of PostHog analytics, we create a simple Nuxt 3 app with two pages and a link to navigate between them.

First, ensure Node.js is installed (version 18.0.0 or newer). Then run the following command:

npx nuxi@latest init <project-name>

Name it whatever you like (we call ours nuxt-analytics), select npm as the package manager, and use the defaults for the remaining options.

Adding pages

Next, create a new directory pages and two new files index.vue and about.vue in it:

cd ./nuxt-analytics # replace "nuxt-analytics" with your project name
mkdir pages
cd ./pages
touch index.vue
touch about.vue

In index.vue, add the following the code:

<template>
  <div>
    <h1>Home</h1>
    <NuxtLink to="/about">Go to About</NuxtLink>
  </div>
</template>

In about.vue, add the following the code:

<template>
  <div>
    <h1>About</h1>
    <NuxtLink to="/">Back Home</NuxtLink>
  </div>
</template>

Lastly, replace the code in app.vue with:

<template>
  <div>
    <NuxtLayout>
      <NuxtPage/>
    </NuxtLayout>
  </div>
</template>

The basic setup is now complete. Run npm run dev to see your app.

Adding PostHog on the client side

This tutorial shows how to integrate PostHog with Nuxt 3. If you're using Nuxt 2, see our Nuxt docs for how to integrate.

With our app set up, it’s time to install and set up PostHog. If you don't have a PostHog instance, you can sign up for free.

First install posthog-js:

npm install posthog-js

Then, add your PostHog API key and host to your nuxt.config.ts file. You can find your project API key in your PostHog project settings.

export default defineNuxtConfig({
 devtools: { enabled: true },
  runtimeConfig: {
    public: {
      posthogPublicKey: '<ph_project_api_key>',
      posthogHost: 'https://us.i.posthog.com',
      posthogDefaults: '2025-05-24',
    }
  }
})

Create a new plugin by creating a new folder called plugins in your base directory and then a new file posthog.client.js:

mkdir plugins
cd plugins 
touch posthog.client.js

Add the code initialize PostHog to your posthog.client.js file.

import { defineNuxtPlugin } from '#app'
import posthog from 'posthog-js'

export default defineNuxtPlugin(nuxtApp => {
  const runtimeConfig = useRuntimeConfig();
  const posthogClient = posthog.init(runtimeConfig.public.posthogPublicKey, {
    api_host: runtimeConfig.public.posthogHost,
    defaults: runtimeConfig.public.posthogDefaults,
  })
  
  return {
    provide: {
      posthog: () => posthogClient
    }
  }
})

Once you’ve done this, reload your app. You should begin seeing events in the PostHog events explorer.

Capturing custom events

Beyond pageviews, there might be more events you want to capture. You can do this by capturing custom events with PostHog.

To showcase this, we add a button to the home page and capture a custom event whenever it is clicked. Update the code in index.vue:

<template>
  <div>
    <h1>Home</h1>
    <NuxtLink to="/about">Go to About</NuxtLink>
    <button @click="captureCustomEvent">Click Me</button>
  </div>
</template>

<script setup>
const { $posthog } = useNuxtApp()

const captureCustomEvent = () => {
  $posthog().capture('home_button_clicked', {
    'user_name': 'Max the Hedgehog' 
  });
};
</script>

When you click the button now, PostHog captures a custom home_button_clicked event. Notice that we also added a property user_name to the event. This is helpful for filtering events in the PostHog dashboard.

Adding PostHog on the server side

Nuxt is a full stack framework, parts of it run on both the client and server side. So far, we’ve only used PostHog on the client side and the posthog-js library we installed won’t work on the server side. Instead, we must use the posthog-node SDK. We can start by installing it:

npm install posthog-node

Next, initialize posthog-node wherever you'd like to capture events server-side, such as in your server routes or in the middleware. For this tutorial, we'll show you how to capture an event in the middleware:

Create a folder middleware in server directory and then a new file analytics.js in it:

cd ./server
mkdir middleware
cd ./middleware
touch analytics.js

Inside analytics.js, create a middleware function. Initialize PostHog in it and capture an event:

import { PostHog } from 'posthog-node';

export default defineEventHandler(async (event) => {
  const runtimeConfig = useRuntimeConfig();
  const posthog = new PostHog(
    runtimeConfig.public.posthogPublicKey,
    { host: runtimeConfig.public.posthogHost }
  );

  posthog.capture({
    distinctId: 'placeholder_distinct_id_of_the_user', 
    event: 'in_the_middleware',
  });
  await posthog.shutdown()  
});

Note: Make sure to always call await posthog.shutdown() after capturing events from the server-side. PostHog queues events into larger batches, and this call forces all batched events to be flushed immediately.

If you run your app again, you should begin to see in_the_middleware events in PostHog.

Handling distinctId on the server

You may have noticed that we set distinctId: placeholder_distinct_id_of_the_user in our event above. To attribute events to the correct user, distinctId should be set to your user's unique ID. For logged-in users, we typically use their email as their distinctId. However, for logged-out users, you can use the distinct_id property from their PostHog cookie:

import { PostHog } from 'posthog-node';

export default defineEventHandler(async (event) => {
  const runtimeConfig = useRuntimeConfig();
  const cookieString =  event.node.req.headers.cookie || '';  
  const cookieName =`ph_${runtimeConfig.public.posthogPublicKey}_posthog`;
  const cookieMatch = cookieString.match(new RegExp(cookieName + '=([^;]+)'));
  
  let distinctId;
  if (cookieMatch) {
    const parsedValue = JSON.parse(decodeURIComponent(cookieMatch[1]));
    if (parsedValue && parsedValue.distinct_id) {
      distinctId = parsedValue.distinct_id;
      const posthog = new PostHog(
        runtimeConfig.public.posthogPublicKey,
        { host: runtimeConfig.public.posthogHost }
      );
      posthog.capture({
        distinctId: distinctId, 
        event: 'in_the_middleware',
      });
      await posthog.shutdown()
    } 
  }
});

Further reading

• How to set up feature flags in Nuxt
• How to set up A/B tests in Nuxt
• How to set up surveys in Nuxt

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