"How would you feel if you could no longer use us?" with options: "Not disappointed," "Somewhat disappointed," and "Very disappointed."
A key measure of product-market fit
The PMF survey has been used by many startups to measure how close they are to product-market fit. 40% of users saying "very disappointed" is a strong sign.
Getting started with PMF surveys
How do you calculate your product-market fit score?
Divide the number of users who responded "very disappointed" by the total responses.
What's a good PMF score?
40% of users saying "very disappointed" is a strong sign of product-market fit.
Why use the PMF survey?
The PMF survey can give you an idea of your product-market fit over time. Shows if you are heading in the right (or wrong) direction.
When to run PMF surveys
Use the PMF survey with existing users and run it monthly/quarterly. Use feedback to improve progress toward product-market fit.