B2B metrics template

One dashboard to rule them all. For B2B, anyway.

Built for B2B

B2B products tend to have less users, but higher LTV. They track different metrics, so they have different dashboards!

Make it yours

Suggested insights help you get the essential information, but this is just a starting point. Add more to make it yours!

What's on this dashboard?

  • User acquisition

    Track daily active users (DAU), monthly active users (MAU), and the ratio between the two.

  • Sessions and usage

    Find out what keeps users coming back for more, and where they spend their time.

  • User retention

    Find out which users keep coming back, and which features keep them doing so.

  • Conversion rates

    Run on subscriptions? Find out the conversion rate between sign-up, and subscription.