See what's clicking with users. Heatmaps show what captures users' attention by overlaying click-counts in your product.
Get more granular than pageviews
There are multiple ways to navigate to a webpage. See which specific links users are clicking.
Spot usage patterns
Some user behaviour can be hard to understand. Heatmaps help you see data in the right context, so you can spot patterns emerging.
“Recently we saw that a lot of people were clicking the Docs link at the very bottom of our footer, for example. Nothing else, just that button. Spotting that with PostHog’s heatmap tool helped us know we needed to surface that link somewhere else and pushed us to put it in the main navigation. Things like that? It's why every data-driven company should be using a product like PostHog.”