Self-hosted alternative to Google Analytics
PostHog’s self-hosted analytics platform helps teams better understand how their products are being used. Unlike Google Analytics, PostHog is open-source and can be deployed on your existing infrastructure.
Why is it important to self-host your analytics?
Privacy
Keeping data on your existing infrastructure means you never have to send user data to third parties, minimising the risk of breaches.
Control
Self-hosting means you control everything, from when to deploy updates to where the servers are physically located.
Security
With self-hosting there’s no need for lengthy compliance or security audits. Just use your existing infrastructure instead.
Comparison tables, from imported components
| Pendo | PostHog | |
Product analytics Track events and conversion; analyze user behavior | ✔ | ✔ |
Session replays Watch real users use your product; diagnose bugs | ✖ | ✔ |
User surveys Ask users for qualitative feedback and gather responses | ✔ | ✔ |
Feature flags Roll out features safely; toggle features for cohorts or individuals | ✖ | ✔ |
A/B testing Test changes and analyze impact | ✖ | ✔ |
In-app prompts and messages Send messages to users in your app | ✔ | ✔ |
Apps/integrations Push and pull data to other destinations | ✔ | ✔ |
Open source Build your own apps and contribute code | ✖ | ✔ |
Everything product-led teams need in one place
| PostHog | Google Analytics | |
|---|---|---|
| Free version available | ||
| Easy to use and deploy | ||
| Self-hosted deployment | ||
| Analytics suite | ||
| Session recording | ||
| Feature flags | ||
| Multivariate testing | ||
| Data warehouse integrations | ||
| Ad-blocker resistant |
Built for product-led teams
Track events easily and retroactively, right back to the moment PostHog was deployed.
Monitor any product metric and group users into cohorts based on any variable.
Annotate data and mark new releases, so you can understand product impact later.
Test updates safely with feature flags
- Roll-out new updates in stages, so you can effortlessly roll-back if an issue arises.
- Toggle features for specific cohorts or beta-testing groups before a full release.
- Run multivariate A/B tests to gather insights and launch new features successfully.
Session recording included as standard
- Replay sessions to see every user’s actions without infringing on their privacy.
- Diagnose bugs, rage-clicks and more by seeing exactly how products are used.
- Use heatmaps to trace every click and visualize where users get lost.