Product analytics in PostHog Web
Contents
The PostHog web app is home base for product analytics. It's where you build insights, save them to dashboards, share them with your team, and get alerted when a number moves. Every insight sits on the same events, persons, and properties as the rest of PostHog, so you can jump from a funnel drop-off straight to the session replays of the people who dropped.
Open Product analytics in PostHog to start a new insight, or Dashboards to see what your team has already built.
What you can do here
- Create insights – start from an insight type, pick your events and filters, and save the result.
- Build dashboards – group related insights, add filters that apply to the whole board, and pin what your team checks daily.
- Share and embed – publish a dashboard or insight publicly, or embed it in your own tools.
- Set up subscriptions – get an insight or dashboard delivered on a schedule over email or Slack.
- Get alerts – get notified when a metric crosses a threshold you set.
- Apply color themes – customize the colors your charts use.
- Analyze with PostHog AI – describe the question in plain English and PostHog AI builds and runs the insight for you, right here in the web app. It's an interaction mode inside the web app, not a separate surface.
Insight types
Every insight starts by picking a question shape. The insight types are trends, funnels, retention, user paths, stickiness, lifecycle, and SQL when you want to write the query yourself.
Related
- Get your events flowing first with capturing events.
- Query the same data from your editor over MCP.
- Review Self-driving reports about metric regressions in PostHog Desktop.