Send event data to Variance, so you can define product-qualified leads, sync with your CRM, and build authentic buyer personas.

Define PQLs with data

Channel usage data into Variance to notify teams about new PQLs and automate conversion.

Sync data with your CRM

Pass data to your CRM so your revenue team can create incredibly accurate forecasts.

Build buyer personas

Create buyer personas based on actual usage data, rather than assumptions and intuition.

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