Handbook
What the heck is the Website Team?!
This team is responsible making PostHog not feel like every other tech company. We do that through design, copy, UX, merch, events, and lots more. We also try to keep things weird and avoid default tech company mediocrity. We also jump around in the product a bit, when we can.
Objectives
- Help the team stay true to the brand and guide PostHog's identity
- Support our engineering teams to launch things boldly, quickly, and successfully
- Retain authenticity (and quirkiness) while being seen as a respected and trustworthy brand
- Bring delight to everyone who uses PostHog – on the site, in the app, and in the wild
Some things we've shipped
- A homepage with personality
- Dynamic open graph images
- "You'll hate PostHog if..." cards
- A highly-acclaimed call to action
- An insane Ashby integration with on-page application form and merch code
- Headless Shopify store full of merch people actually want
- Amazon-style pricing page
- Ursula cookie banner
- Community forums and profiles
- Small teams pages (like this one)
- Voting roadmap with beta subscriptions
- A very serious sales page
- 10x'd terms, privacy and DPA pages
- AI-powered community answers
- A super weird careers page
- Theo mode, Dark mode and Enterprise mode (Homepage → Account menu → Enterprise mode)
- Auto-generated changelog images
- Email onboarding for users and staff
- In-app roadmaps
- Startup and YC Programs
- A puppet
- A lot of hedgehogs
Values
1. Don't follow the crowd
There are hundreds of Linear-style websites out there. We are intentionally not one of them. Becoming the inspiration never started by copying what already existed. It's better to be copied than to copy.
2. To do it right, we have to do it ourselves
Plenty of services exist to make building websites easier, but they're limited by someone else's creativity. No off-the-shelf solution solves 100% of every problem. In order for us to execute our vision to 100%, we need complete control of the entire experience.
3. Treat our website as a product
"Death by a thousand cuts, but a thousand tiny improvements add up"
Our website isn't a marketing site. It's our primary channel for sales, recruitment, and communicating our company culture and values. Since these are always evolving, we are constantly evolving how we communicate them.
4. Spark joy, and continually push back against mediocrity
Doing unique things that unexpectedly delight visitors will pay off dividends over adding more signup CTAs to a page. Building for the long-term pays dividends over optimizing for the short term boost in conversion rate.
5. Treat the root cause, not the symptom
Sometimes users (even internal users) don't typically think past the immediate challenge they're facing. Take the time to step back and decide if a bit more thought and effort can make things 10x better.
Responsibilities
- Ensure PostHog.com is the best resource for learning how to use PostHog
- Support small teams in meeting their goals by providing design and copywriting support
- Hold the line on quality and consistency across all of PostHog's digital experiences
Output metrics
- Primary: Quality signups
- Tangential: Social mentions and other compliments