Goals
Mission for 2026
A successful YouTube channel. Success means momentum. Momentum means a predictable publishing schedule of videos that fit our audience and brand, thousands of views per video, and a strong understanding of what works.
Video that extends the reach of the brand. We have a consistent and well-oiled system for producing video that extends the reach of PostHog products, features, and the brand.
We are a benchmark. People love what we do. They want to copy what we do. We are proud of our work. People cite our video as an example of how to do video right.
Q4 2026 Goals
Weekly Jordo content
- Owner:
Jordo DibbJordo Dibb - Motivation: Desire to make shorter, more consistent assets than feature trailers - and in a more creatively freeing manner.
- What we'll ship: A weekly ~30s asset. The content brief is free form - these could be feature demos, short explainers, a skit, or something else.
- We'll know we're successful when: We have release consistency; see positive feedback around how good these assets are; and have consistent reach + engagement for these assets on socials.
Preproduction on our next ads
- Owner:
Alex van LeeuwenAlex van Leeuwen - Motivation: We want to ship another campaign that reinforces PostHog’s new positioning.
- What we'll ship: Script locked, timeline and logistics in place for a January shoot.
- We'll know we're successful when: Creative and logistical plans are on track for our shoot dates.
Plan and shoot our next season of social content
- Owner: Alex van LeeuwenAlex van Leeuwen
- Motivation: Capturing our next batch of repeatable content incl State of the Hog Y2, PMF video essay, and more.
- What we'll ship: Shoot plans for the week, and getting all assets in the can.
- We'll know we're successful when: We’ve got everything shot and are starting on post.
Reusable assets
- Owner: Alex van LeeuwenAlex van Leeuwen
- Motivation: To allow for quicker post-production and to have more visual consistency, we need to define styles for motion graphics into a template form, where possible.
- What we'll ship: A centralised bank of assets and/ or style guide.
- We'll know we're successful when: Videos have a more united look and feel; quicker turnaround assets feel more branded and can lean on these templates.