CDP Team

CDP Team

People

Goals

Q2 objectives

  • Position CDP as a first class product
  • New destination in place
    • Very fast + easy to add new destinations
    • We’ve identified 5 destinations we don’t have and have built
    • Have a system for very flexible generic transformations/filters Ship pipeline new UI (Tiina) - this will be a Pipeline team goal

Handbook

Features

Many of these already exist in some form - a lot of the work here is around presenting CDP as a complete product by surfacing these things or making them easier to do:

  • Client data capture
  • Global transformations
  • Destination transformations
  • Identity resolution
  • Destination delivery
  • Data warehousing

Slack channel

#team-cdp