Ownership & approvals
Contents
We don't want to be a place where everything has to funnel through a single person or group, but it's also important we maintain consistency as we grow. We try to make this easy with the #design-review channel.
What needs designer approval
Not everything needs sign-off. Here's a rough guide:
| Asset type | Approval needed? |
|---|---|
| New illustration or hedgehog | Yes – submit a request |
| Conference booth design | Yes |
| Print materials (going to a vendor) | Yes, before print |
| Merch design | Handled by Team Graphics |
| Partnerships or third-party co-branding | Yes |
| Major website changes outside of the handbook, docs, or articles | Yes |
| Social media graphics (simple) | Recommended if it's a significant post, otherwise no |
| Blog post, changelog, tweet | No – but self-check against this guide |
| Product UI copy, tooltips, empty states | No – but read out loud before shipping |
When in doubt, ask in the #design-review Slack channel. Lottie and Cory are, for now, the only people who can approve work or otherwise.
Who owns what
- Cory (Design Lead) – Website, copy, major design decisions, motion work for web.
- Lottie (Graphics Lead) - Graphics, artwork, merch, anything illustrated, motion work for video.
- Editorial team – Blog, email copy, messaging guidelines, social presence.
- Marketing team - Email copy, external partnerships, influencers.
- YouTube team - Video production, editing.
- Events team - In-person events, PostHog speaking engagements, meetups.
- Docs & Wizard team - Docs, obviously.
- Everyone – Handbook updates.