Ownership & approvals
Contents
We don't want to be a place where everything has to funnel through a single person or group, but it's also important we maintain consistency as we grow. We try to make this easy with the #design-review channel.
What needs designer approval
Not everything needs sign-off. Here's a rough guide:
| Asset type | Approval needed? |
|---|---|
| New illustration or hedgehog | Yes – submit a request |
| Conference booth design | Yes |
| Print materials (going to a vendor) | Yes, before print |
| Merch design | Handled by Team Graphics |
| Partnerships or third-party co-branding | Yes |
| Major website changes outside of the handbook, docs, or articles | Yes |
| Social media graphics (simple) | Recommended if it's a significant post, otherwise no |
| Blog post, changelog, tweet | No – but self-check against this guide |
| Product UI copy, tooltips, empty states | No – but read out loud before shipping |
When in doubt, ask in the #design-review Slack channel. Lottie and Cory are, for now, the only people who can approve work or otherwise.
Who owns what
- Website TeamWebsite Team – Website, copy, major design decisions, motion work for web.
- Graphics TeamGraphics Team – Graphics, artwork, merch, anything illustrated, motion work for video.
- Editorial TeamEditorial Team – Blog, email copy, messaging guidelines, social presence.
- Marketing TeamMarketing Team – Email copy, external partnerships, influencers.
- YouTube TeamYouTube Team – Video production, editing.
- IRL Events TeamIRL Events Team – In-person events, PostHog speaking engagements, meetups.
- Docs & Wizard TeamDocs & Wizard Team – Docs, obviously.
- Everyone – Handbook updates.
Graphics team responsibilities
This is who owns what on #team-graphics:
- Illustration (Heidi) – Newsletter and blog images, email artwork, hedgehog illustrations (used across the website, events, etc.), animating hogs, team crests, and merch design.
- Graphic design (Lottie) – Website art (e.g. icons, backgrounds), paid ads, billboards and OOH, event graphics, and doing more weird. Also owns YouTube thumbnails and video assets temporarily, until the rebrand is done (then → Daniel).
- Production design (Daniel) – Design ops (cleaning up and componentizing Figma), social media (repurposing existing assets only, no net new), merch file formatting, event flyers (soon to be self-serve on the web), and moving off Pitch and into Figma Slides.