The best Microsoft Clarity alternatives & competitors, compared
Contents
1. PostHog
- Founded: 2020
- Similar to: LogRocket, Mixpanel
- Typical users: Engineers and product teams
- Typical customers: Mid-size B2B/B2C companies and startups
What is PostHog?
PostHog (that's us 👋) is an open-source platform that combines session replay, product analytics, feature flags, A/B testing, and user surveys into one product. This means it's not just an alternative to Microsoft Clarity, but also tools like Statsig and Mixpanel.
According to BuiltWith, as of Feb 2024, PostHog is used on 5,169 (0.52%) of the top 1 million websites. Microsoft Clarity is used by 45,820 of the top 1 million websites. Typical PostHog users are engineers and product managers at startups and mid-size companies, such as Webshare, AssemblyAI, and Purplewave.
Key features
- Session replays: Including event timelines, console logs, network activity.
- Heatmaps: Visualize user and rage clicks anywhere on your site.
- Product analytics: Analyze funnels, user paths, retention, trends, create user cohorts.
- Feature flags & A/B testing: Rollout features safely, run multivariate A/B tests.
- Surveys: Run customer satisfaction, NPS, and PMF surveys.
How does PostHog compare to Microsoft Clarity?
PostHog offers more features for engineers, such as console logs and network monitoring on session replays, but doesn't currently offer scroll maps. PostHog isn't totally free like Clarity, but still has a generous free plan. All users get 5,000 replays and 1 million analytics events for free every month.
PostHog | Clarity | |
Web session replay View real sessions on websites and web apps | ✔ | ✔ |
Mobile session replay View real sessions in mobile apps | ✔ | Android only |
Event timeline History of everything that happened in a user's session | ✔ | ✔ |
Network monitor Analyze performance and network calls | ✔ | ✖ |
Console logs Debug issues faster by browsing the user's console | ✔ | ✖ |
Canvas recording Capture canvas elements from your application | ✔ | ✖ |
Heatmaps See where users click and interact | ✔ | ✔ |
Rage clicks Detect when users click rapidly in the same place | ✔ | ✔ |
Scroll maps See how far users scroll on websites and apps | ✔ | ✔ |
Product analytics Custom trends, funnels, paths, and retention analysis | ✔ | ✖ |
Feature flags Control feature access and phase rollouts | ✔ | ✖ |
A/B testing Test changes and analyze their impact | ✔ | ✖ |
Surveys Collect feedback and run satisfaction surveys | ✔ | ✖ |
*iOS replays are under development.
Why do companies use PostHog?
According to reviews on G2, companies use PostHog because:
It replaces multiple tools: PostHog can replace Microsoft Clarity (session replay), Google Analytics, LaunchDarkly (feature flags and A/B testing), and Hotjar (feedback and surveys). This simplifies workflows and ensures all their data is in one place.
Pricing is transparent and scalable: Reviewers appreciate how PostHog's pricing scales as they grow. There's a generous free tier. Companies eligible for PostHog for Startups also get an additional $50k in credits.
They need a complete picture of users: PostHog includes every tool necessary to understand users and improve products. This means creating funnels to track conversion, watching replays to see where users get stuck, testing solutions with A/B tests, and gathering feedback with user surveys.
Bottom line
PostHog goes deeper than Clarity by making it easy to debug issues via detailed event timelines, console logs, and network monitoring, while also enabling you to understand user behavior at every level when combined with product analytics and its other tools.
2. LogRocket
- Founded: 2016
- Similar to: PostHog, OpenReplay
- Typical users: Product managers, engineers, support teams
- Typical customers: B2B SaaS, B2C retail companies.
What is LogRocket?
LogRocket is a product experience platform with product analytics, error tracking, session replay, and performance monitoring. It focuses on helping product managers, engineers, and support teams identify and fix issues.
According to BuiltWith, 1,132 of the top million sites use LogRocket as of Feb 2024, compared to Clarity's 45,820, though it's worth noting this figure likely doesn't include customers who self-host LogRocket.
Key features
- Session replay: See what users do, debug product issues and performance
- Error tracking: Identify issues with JavaScript, network errors, and stack traces.
- Product analytics: Analyze conversion funnels, user paths, and retention.
- Performance monitoring: Monitor performance, CPU and memory usage, and network speed.
- Heatmaps: See what users are clicking on and how far they scroll.
How does LogRocket compare to Clarity?
LogRocket offers more features for engineers who want to investigate performance issues and bugs. It also adds some basic analytics features for analyzing conversion funnels and user paths. LogRocket's free plan includes 1,000 sessions per month.
LogRocket | Clarity | |
Web session replay View real sessions on websites and web apps | ✔ | ✔ |
Mobile session replay View real sessions in mobile apps | ✔ | Android only |
Event timeline History of everything that happened in a user's session | ✔ | ✔ |
Network monitor Analyze performance and network calls | ✔ | ✖ |
Console logs Debug issues faster by browsing the user's console | ✔ | ✖ |
Canvas recording Capture canvas elements from your application | ✔ | ✖ |
Heatmaps See where users click and interact | ✔ | ✔ |
Rage clicks Detect when users click rapidly in the same place | ✔ | ✔ |
Scroll maps See how far users scroll on websites and apps | ✔ | ✔ |
Product analytics Custom trends, funnels, paths, and retention analysis | ✔ | ✖ |
Feature flags Control feature access and phase rollouts | ✖ | ✖ |
A/B testing Test changes and analyze their impact | ✖ | ✖ |
Surveys Collect feedback and run satisfaction surveys | ✖ | ✖ |
Why do companies use LogRocket?
Reviews on G2.com suggest companies use LogRocket because it:
Helps them identify problems: LogRocket's combination of error tracking, performance monitoring, and session replay makes it uniquely powerful at finding bugs and issues. Unlike other tools, it uncovers both user and software issues.
Improves user experience: LogRocket seems to succeed at their goal of helping fix issues. Reviewers find tools like session replay, error tracking, and rage clicks help them identify and improve UX problems and bugs.
Does everything they need: LogRocket provides a lot of functionality out of the box. It captures the details users need, provides useful visualizations, and automatically triages some issues.
Bottom line
LogRocket is an excellent Clarity alternative for companies that need more comprehensive bug tracking and error monitoring tools. Less technical users, such as marketers and designers, might find it overwhelming, but there's something here for everyone.
3. FullStory
- Founded: 2012
- Most similar to: PostHog, LogRocket
- Typical users: Product managers, customer success, and support
- Typical customers: Online retailers and SaaS companies
What is FullStory?
FullStory describes itself as Digital Experience Intelligence, which is code for session replay and mobile app analytics, with a side of product analytics. Like LogRocket and PostHog, it supports event autocapture, so you don't have to manually code every event you want to capture.
According to data from BuiltWith, as of February 2024, 8,141 of the top 1 million websites in the world deploy FullStory. This makes it less popular than Clarity (45,820), but more popular than PostHog (5,169) and Mouseflow (5,555). Customers tend to be product managers and support teams at larger e-commerce websites and B2C enterprises.
Key features
- Session replay: Watch and analyze real user sessions on web and mobile apps.
- Product analytics: Understand user paths and struggle points.
- Event autocapture: Tagless event capture that ensures the tracking of all events.
- Heatmaps: Find out where users click and frustration points.
- Mobile app analytics: Crash analytics and user path analysis.
How does FullStory compare to Clarity?
FullStory is a more complex and mature product than Clarity, going way beyond basic session replay by offering everything companies need to understand behavior on websites and in apps. FullStory offers a basic free plan with a 10,000 sessions monthly limit.
FullStory | Clarity | |
Web session replay View real sessions on websites and web apps | ✔ | ✔ |
Mobile session replay View real sessions in mobile apps | ✔ | Android only |
Event timeline History of everything that happened in a user's session | ✔ | ✔ |
Network monitor Analyze performance and network calls | ✔ | ✖ |
Console logs Debug issues faster by browsing the user's console | ✔ | ✖ |
Canvas recording Capture canvas elements from your application | ✔ | ✖ |
Heatmaps See where users click and interact | ✔ | ✔ |
Rage clicks Detect when users click rapidly in the same place | ✔ | ✔ |
Scroll maps See how far users scroll on websites and apps | ✔ |