Presenter notes: Endpoints let you take any insight or SQL query you've already built in PostHog and expose it as a stable API endpoint. Instead of cobbling together your own analytics API or hammering the Query API with ad-hoc requests, you define a query once and get back a URL your application can call repeatedly. The use cases are broad: embedded analytics dashboards for your customers, live metrics on your landing page, data feeds powering recommendations or leaderboards, or internal tools that need product data without the overhead of a custom pipeline. It's a simple three-step workflow – define your data, create the endpoint, retrieve the results – and it's designed to be production-ready from day one, with higher rate limits, optional materialization, caching, versioning, and an OpenAPI spec for every endpoint. During beta, it's completely free to use.