hoglr
Now we've got PostHog's Series E out of the way, I would like to take a moment to appreciate the 4,000+ people who have completed dictatorortechbro.com.
(With just 4% getting all 8 questions right, I'm impressed how bad some of you are at this.)
sidequestbard & Alessandro Pogliaghi · blog · Oct 8, 2026
We built our own cloud agents runtime. Here's what we learned
You've killed an agent mid-run by closing your laptop. Or watched three of them fight over your CPU while the fans took off (same). A cloud agent…
Leonhard Prinz · blog · Oct 8, 2026
What working in sales at PostHog is actually like
Every few decades, a new technology comes along and everyone claims "sales is dead". It started with the telephone, continued with the internet, and…
Jina Yoon · blog · Oct 7, 2026
WTF is context engineering? (with real examples)
Say you're deploying an AI assistant that processes online order returns. For it to work, it would need access to your store's purchase policy, item…
brazilianwinterproof · blog · Sep 30, 2026
How AI agents behave: lessons from 63M MCP tool calls
(in my best David Attenborough voice): And here, in its natural habitat, we observe a new species of user emerging. It has no face and needs no mouse…
marmiteinmayo · blog · Sep 29, 2026
I became a technical CSM with ZERO training. You can too.
I’m Ella, I’m a technical customer success manager (CSM) at PostHog. I’m not an engineer. I did seven years in sales before moving into customer…
westcoastforever · blog · Sep 28, 2026
WTF is a technical account manager? (and why startups hire them)
On the surface, a technical account manager (or TAM) is simple to define: They are responsible for helping customers set up, optimize, and maintain…
posthog · newsletter · Sep 28, 2026
We're building multiplayer AI. Here's what we've learned so far
When people imagine multiplayer AI, they usually think of products like Claude Tag or PostHog in Slack . These are fine for simple tasks, like fixing minor bugs and…
brazilianwinterproof · blog · Sep 24, 2026
Most "AEO experts" are bluffing
In a previous article , I said "there has never been an easier time to be a charlatan when it comes to AEO performance". If you are here expecting a…
pygmygoatsandtax · blog · Sep 22, 2026
What we learned from our first 400k Replay Vision scans
In August we launched Replay Vision , our AI layer over Session Replay. It watches session recordings and writes up what it finds, so nobody has to…
brazilianwinterproof · blog · Sep 22, 2026
Are you data driven, or are you just busy?
Most corporate reporting is performative. And I should know, because I used to be very good at it. Before PostHog, my career was forged in some of the…
westcoastforever · blog · Sep 16, 2026
To build or buy feature flags: Non-obvious things to know
AI agents are causing teams to consider whether they should build their own version of tools they pay for. Feature flags have long been a prime…
sqlisthenewexcel · blog · Sep 15, 2026
6-7 loops we use every day to make PostHog self-driving
I've mostly given up keeping up with agent trends. Every few months, I ignore all of it and ask what I'm actually getting use out of. Three things…
posthog · newsletter · Sep 14, 2026
What happens to engineers when AI writes all the code?
We are plausibly coming to a moment where AI will write all the code. This is a reality for many developers already. Over the last 4 months at PostHog, we moved from…
maxmagicmaker · blog · Sep 9, 2026
From 1 to 100 IRL events in a year: The secret to getting engineers to demo
Since I joined PostHog in summer 2025, we've gone from doing 1 IRL event to over 100 in a year. Roughly 95% of those events involve speaking to…
toomanybikes · blog · Sep 9, 2026
Multimodal models need video. We froze time to give it to them
Almost none of the session recordings we ingest are watched . The majority are stored, never opened, and expire without receiving any attention. It's…
brazilianwinterproof · blog · Aug 27, 2026
How to turn your data into content with PostHog
Here's something we know (mostly) to be true about LLMs: they love novel, first-party data. They're hungry for it. I would be too if I was forced to…
westcoastforever · blog · Aug 25, 2026
Your startup shouldn't have merch
Lots of people praise PostHog's merch . It inspires startups to want to create merch of their own. After all, how hard could it be to create a t…
sailboatdogmum · blog · Aug 24, 2026
Mind the context gap
Part of my job as a product marketer at PostHog is keeping tabs on what every other company in the data space is talking about. So I read a lot of…
brazilianwinterproof · blog · Aug 24, 2026
Nobody watches their session replays. We studied 7.7 million views to prove it
Here's an uncomfortable truth about session replay: while we all know replays are a useful tool for understanding user behavior and diagnosing UX…
occasionalprodexplosion & sailboatdogmum · blog · Aug 19, 2026
Building a semantic layer: What it is and how we did it at PostHog
Ask Claude, Cursor, and PostHog AI the same question: "what was our MRR last month?", and you'll get three different queries and three different…
chainsawclown · blog · Aug 14, 2026
The most common questions about developer marketing, answered
One of the baffling things about leading the marketing team at PostHog is how often I get asked for advice. People seem to look at PostHog and say…
hawaiianshirtsandpets · blog · Aug 13, 2026
I bribe customers to talk to me
Customer success managers at PostHog spend a lot of time getting customers to talk to them. This is weird because in my past post-sales roles, I sat…
