PostHog Cloud
PostHog is designed to grow with you. Our 10+ products (and counting) will take you from idea to product-market fit to IPO and beyond. 🚀
Our generous free tier means more than 90% of companies use PostHog for free. Only add a card if you need more than the free tier limits, advanced features, or want more projects. You still keep the same monthly free volume, even after upgrading.
- Generous
- Community support
- 1 project, 1-year data retention
- Unlimited team members
Free tier on all plans
(resets monthly)Usage-based pricing
Usage-based pricing
If your usage goes beyond the free tier limits, we offer usage-based pricing. You can set a billing limit for each product so you never get an unexpected bill.
Add a credit card and also get:
1 project6 projects1-year data retention7-year data retentionCommunity supportEmail support
Rates (after the monthly free tier)
Prices reduce with scale
First 1 million events
Free
1-2 million
$0.0000500/event
2-15 million
$0.0000343/event
15-50 million
$0.0000295/event
50-100 million
$0.0000218/event
100-250 million
$0.0000150/event
250 million+
$0.0000090/eventSession Replay
First 5k recordings
Free
5-15k
$0.0050/recording
15-50k
$0.0035/recording
50-150k
$0.0020/recording
150-500k
$0.0017/recording
500k+
$0.0015/recording
Mobile session replay
First 2.5k mobile recordings
Free
2.5-15k
$0.0100/mobile recording
15-50k
$0.0070/mobile recording
50-150k
$0.0040/mobile recording
150-500k
$0.0034/mobile recording
500k+
$0.0030/mobile recording
First 1 million requests
Free
1-2 million
$0.000100/request
2-10 million
$0.000045/request
10-50 million
$0.000025/request
50 million+
$0.000010/request
First 1.5k responses
Free
1.5-2k
$0.100/response
2-10k
$0.035/response
10-20k
$0.015/response
20k+
$0.010/response
First 1 million rows
Free
1-10 million
$0.000015/row
10-100 million
$0.000010/row
100 million+
$0.000008/row
Realtime destinations
First 10k trigger events
Free
10-50k
$0.000500/trigger event
50-100k
$0.000300/trigger event
100-1 million
$0.000150/trigger event
1-10 million
$0.000100/trigger event
10-100 million
$0.000050/trigger event
100 million+
$0.000025/trigger event
Batch exports
First 1 million rows
Free
1-10 million
$0.00001500/row
10-50 million
$0.00000500/row
50-100 million
$0.00000250/row
100 million+
$0.00000125/row
First 100k exceptions
Free
100-325k
$0.000370/exception
325-10 million
$0.000140/exception
10 million+
$0.000115/exception
- Web AnalyticsBilled with Product analytics
- ExperimentsBilled with Feature flags
First 100k events
Free
100k+
$0.00006/event
Compare plans
Show full plan comparison
The table above compares platform features between plans.
Looking to compare product features availability? Visit the product comparison pages: Product analytics | Session replay | Feature flags | Experiments | Surveys
You always need to find ways to improve. PostHog is central to how we do that at Y Combinator. It helps us try ideas, measure results, and build better products.
A note from our co-founder
Our pricing is designed to make you happy
Here's what you should know about our pricing:
- We make a profit with every product. This means we don’t have loss-leader products that will go up in pricing later or get retired.
- We aim to be the cheapest for each product at every scale compared to every major competitor. Tell us if we're not! (Note: This doesn't include your buddy's two-person startup.)
- The company in general has significant revenue, over 60,000 customers, runs default alive, and aims to IPO rather than sell. This means we don’t rely on investors to grow, and we’re stable. Of course we aren’t perfect, but this goes a long way to avoiding the average dumb vc-backed company stuff in general - like running out of money or selling to a lame bigger company who just kills off our products.
- We have an open source product too - so if you must, you can self host. It is MIT licensed if you want to use it in a big organization that isn’t ready to move to PostHog Cloud yet.
If this makes you happy – like most people - just start here:
Or if you need more info, read our FAQ, ask a question, or talk to a human.
James HawkinsCo-founder
When James isn't thinking about how to cut prices (again), you'll likely find him changing a diaper.
Pricing calculator
Products
Estimate your price
Events are billed at different rates based on volume and if you choose to send custom user properties with the event.
Anonymous events
Anonymous events
No individually-identifiable info, analyzed in aggregate, don't use person profiles
By default, events are anonymous, meaning they don't have any personally-identifiable information attached to them.
They come with info about the browser and device, visitor's location, and any UTM parameters.
With anonymous events, you can:
- See a Google Analytics-style dashboard
- Access properties like UTMs, location, referrer, page views
Create aggregate insights in Product analytics
- How many times users click an element on a page
- Group visitors by device type or location
- Filter to interactions on a specific page
- Track anonymous users across sessions
Pricing starts at
$0.00005/event
First 1 million events/mo free
Identified events
Identified events
Track usage of specific, logged in users by using person profiles.
Identify users by their email address or other unique identifier, and attach custom properties to their person profiles.
In addition to anonymous event capabilities, you can:
Merge anonymous users with their eventual identified user
- Like when they sign up for your product or use different devices - enables analyzing the user's path
Store custom properties on users
- Use these properties in cohorts, session replay, experiments, and feature flags
Create user-specific insights in Product analytics
- How many times specific users click an element on a page
- Group cohorts of users by device type, location, or property
- Filter to interactions on a specific page by specific users
Pricing starts at
$0.000248/event
First 1 million events/mo free
Event usage
Events/mo
Identified events
Anonymous events
Product add-ons
Group analytics
Starts at
$0.000071/event$0
Data pipelines
Starts at
$0.000062/event$0
Event cost subtotal
Platform packages
Boost add-on
$0
Scale add-on
$0
Enterprise add-on
$0
Estimated total
for all products & add-ons
$0
How our pricing works
- Only pay for products you use
- Generous free tier for each product (resets monthly)
- You can set billing limits per product so you never get a surprise bill
- We also offer discounts for startups and non-profits
Estimating usage
- Not sure what your volume looks like? Add the tracking code to your site and check back in a few days – no credit card required.
- If something stupid happens and you get an unexpected bill (like if your side project unexpectedly goes viral or you're unhappy), we'll pretty much always refund it!
- We've also written this handy guide to help!
Add-ons
Specialized functionality are offered as add-ons so you never pay for things you don't need. You can subscribe to them individually inside your PostHog account.
Compare to similar products
Frequently purchased with...
These are some products that pair well with PostHog to help you find product-market fit and maybe even get to an IPO. (In fact, we use them ourselves!)
Latest reviews
Great monitoring platform!
Honestly, what I like best about PostHog is that it keeps everything in one place. I don’t have to bounce between separate tools for analytics, session recordings, and feature flags—it’s all connected, and that makes it way easier to actually use the data.
What I dislike about PostHog is that sometimes it feels a bit heavy or rough around the edges. Because it does so many things in one platform, not every feature feels equally polished. For example, the UI can be a little overwhelming at first, and it takes some digging around to really understand where everything lives. Another thing is performance—depending on how much data you’re tracking, queries can be slower than expected. It’s not a deal breaker, but when you’re trying to move quickly, that lag can be noticeable.
For me, PostHog solves the headache of having to glue together a bunch of different tools just to understand how people are using a product. Before, I’d have analytics in one place, session recordings in another, and experiments managed somewhere else. With PostHog, all of that lives under the same roof, so I can go from seeing what users are doing to testing a fix or improvement without switching contexts.
Unique tool for understanding customer behavior
There is no guesswork involved. It helps me gather data for problems I am trying to solve with real session replays from real customers, that tell me how they use our product. It also is an invaluable tool to have at our disposal for resolving customer support issues.
There's a bit of a learning curve with configurations and reporting, but I think that is to be expected with this type of tool.
It's helping me understand how our product is used by customers instead of us having to guess based on customer questions alone. This helps us shape our product refinements and prioritize new features and enhancement. Secondly, it helps us troubleshoot where things went wrong with customers when they run into issues, which provides a quicker path to reproduce and resolve errors.
Very easy setup and robust capabilities
Incredible for error tracking, recording users, and setting up feature flags. love the intuitive design comapared to all other competitors.
Sometimes it's a little weird configuring settings (hard ux) and also notifications etc for slack can be a little cofusing.
I need it to do its job and it does. easy setup
Pricing FAQ
How do I know what my volume is?
Tim Glaser
The easiest way is to sign up for the Free plan. You'll get an accurate volume projection after just a few days.
Do I pay anything for stored events?
Simon Fisher
No, you only pay the fee per captured event in a given month (i.e. you only pay when each event is first received). There are no additional costs or fees.
How long do you retain data?
Tiina Turban
Data (except recordings, see below) is guaranteed to be retained for 7 years on any paid plan and 1 year on a free plan. After 1 year, data may be moved into cold storage so queries may run more slowly.
How long do you retain recordings?
Rick Marron
Recordings are kept on Clickhouse-based installations for 1 month. For paid customers on PostHog cloud, recordings are kept for 3 months.
What happens after the data retention period elapses?
Marius Andra
Any event or user data stored for more than the retention period may be permanently deleted from our systems.
Is there a free trial on paid plans?
Michael Matloka
We have a generous free tier on every paid plan so you can try out the features before paying any money (though you will need to enter your credit card info). If you have additional needs, such as enterprise features, please get in touch.
What currency are your prices in?
James Hawkins
All prices are in US Dollars (USD), excluding taxes.
Do you offer a discount for non-profits?
Eric Duong
Yes in most cases! Create your account, then email sales@posthog.com from the same email address with some basic details on your organization. We will then apply a discount.
Are there any minimums or annual commitments?
Cameron DeLeone
Nope. We can, however, offer annual commitments (for example, to maintain pricing) if you need them as part of an enterprise agreement.
Have another pricing-related question? Ask in our community forum.
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If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.
PostHog Cloud
Digital download*
Notendorsed
by Kim K
*PostHog is a web product and cannot be installed by CD.
We did once send some customers a floppy disk but it was a Rickroll.